Coverart for item
The Resource Decision criteria for new product acceptance and success : the role of trade buyers, Edward W. McLaughlin and Vithala R. Rao

Decision criteria for new product acceptance and success : the role of trade buyers, Edward W. McLaughlin and Vithala R. Rao

Label
Decision criteria for new product acceptance and success : the role of trade buyers
Title
Decision criteria for new product acceptance and success
Title remainder
the role of trade buyers
Statement of responsibility
Edward W. McLaughlin and Vithala R. Rao
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
McLaughlin, Edward W.
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Rao, Vithala R
http://library.link/vocab/subjectName
  • Grocery trade
  • New products
Label
Decision criteria for new product acceptance and success : the role of trade buyers, Edward W. McLaughlin and Vithala R. Rao
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages [181]-186) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
22906925
Dimensions
24 cm
Extent
xii, 189 pages
Isbn
9780899305257
Isbn Type
(alk. paper)
Lccn
90026408
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(WaOLN)1389648
Label
Decision criteria for new product acceptance and success : the role of trade buyers, Edward W. McLaughlin and Vithala R. Rao
Publication
Bibliography note
Includes bibliographical references (pages [181]-186) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
22906925
Dimensions
24 cm
Extent
xii, 189 pages
Isbn
9780899305257
Isbn Type
(alk. paper)
Lccn
90026408
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(WaOLN)1389648

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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