Coverart for item
The Resource Desegregating the dollar : African American consumerism in the twentieth century, Robert E. Weems, Jr

Desegregating the dollar : African American consumerism in the twentieth century, Robert E. Weems, Jr

Label
Desegregating the dollar : African American consumerism in the twentieth century
Title
Desegregating the dollar
Title remainder
African American consumerism in the twentieth century
Statement of responsibility
Robert E. Weems, Jr
Title variation
African American consumerism in the twentieth century
Creator
Subject
Genre
Language
eng
Summary
  • Despite African Americans' nearly $500 billion collective annual spending power, surprisingly little attention has been devoted to the ways U.S. businesses have courted black dollars in postslavery America. Desegregating the Dollar presents the first fully integrated history of black consumerism during the last century
  • The World War I-era "Great Migration" of African Americans from the rural South to northern and southern cities stimulated initial corporate interest in blacks as consumers. A generation later, as black urbanization intensified during World War II and its aftermath, the notion of a distinct, profitable African American consumer market gained greater currency. Moreover, black socioeconomic gains resulting from the Civil Rights Movement, which itself featured such consumer justice protests as the Montgomery Bus Boycott, further enhanced the status and influence of African American shoppers
  • Unwilling to settle for facile black-and-white answers, Weems also explores the roles of blacks who promoted the importance of the African American consumer market to U.S. corporations. Their actions, ironically, set the stage for the ongoing destruction of black-owned businesses. While the extent of educational, employment, and residential desegregation remains debatable, African American consumer dollars have, by any standard, been fully incorporated into the U.S. economy. Basing his conclusions on exhaustive research in trade journals and other primary and secondary materials, Robert E. Weems Jr. has given us the definitive account of the complicated relationship between African Americans, capitalism, and consumerism
Cataloging source
DLC
http://library.link/vocab/creatorDate
1951-
http://library.link/vocab/creatorName
Weems, Robert E.
Dewey number
381.3/089/96073
Index
index present
LC call number
HC110.C6
LC item number
W44 1998
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • African American consumers
  • Racism
  • Negers
  • Consumentisme
  • Rassendiscriminatie
  • Verbrauch
  • USA
  • Schwarze
Label
Desegregating the dollar : African American consumerism in the twentieth century, Robert E. Weems, Jr
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The birth and development of the African American consumer market, 1900-1940 -- New world a-coming: Black consumers, 1941-1960 -- African American consumer activism before and during the Civil Rights era -- The revolution will be marketed: American corporations and Black consumers during the 1960s -- Blaxploitation and big business: American corporations and Black consumers during the 1970s -- A tale of two markets: African American consumers during the 1980s -- Epilogue: the changing same: American corporations and Black consumers during the 1990s -- Appendix: national negro business league Black consumer questionnaire, 1931
Control code
37675700
Dimensions
24 cm
Extent
x, 195 pages
Isbn
9780814792902
Isbn Type
(acid-free paper)
Lccn
97033866
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(OCoLC)37675700
Label
Desegregating the dollar : African American consumerism in the twentieth century, Robert E. Weems, Jr
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The birth and development of the African American consumer market, 1900-1940 -- New world a-coming: Black consumers, 1941-1960 -- African American consumer activism before and during the Civil Rights era -- The revolution will be marketed: American corporations and Black consumers during the 1960s -- Blaxploitation and big business: American corporations and Black consumers during the 1970s -- A tale of two markets: African American consumers during the 1980s -- Epilogue: the changing same: American corporations and Black consumers during the 1990s -- Appendix: national negro business league Black consumer questionnaire, 1931
Control code
37675700
Dimensions
24 cm
Extent
x, 195 pages
Isbn
9780814792902
Isbn Type
(acid-free paper)
Lccn
97033866
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(OCoLC)37675700

Library Locations

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      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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