Coverart for item
The Resource Designing brand identity : an essential guide for the whole branding team, Alina Wheeler

Designing brand identity : an essential guide for the whole branding team, Alina Wheeler

Label
Designing brand identity : an essential guide for the whole branding team
Title
Designing brand identity
Title remainder
an essential guide for the whole branding team
Statement of responsibility
Alina Wheeler
Creator
Subject
Language
eng
Summary
"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"--
Member of
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Wheeler, Alina
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HD69.B7
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Brand name products
  • Branding (Marketing)
  • Trademarks
  • Advertising
  • DESIGN
  • Advertising
  • Brand name products
  • Branding (Marketing)
  • Trademarks
  • Varumärken
  • Märkesvaror
Label
Designing brand identity : an essential guide for the whole branding team, Alina Wheeler
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
pt. 1. Basics -- pt. 2. Process -- pt. 3. Best practices
Control code
794306432
Edition
Fourth edition.
Extent
1 online resource (x, 326 pages)
Form of item
online
Isbn
9781118431634
Lccn
2012021502
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
color illustrations
http://library.link/vocab/ext/overdrive/overdriveId
0a36378f-6f80-4248-a103-0891f5d522ed
Specific material designation
remote
System control number
(OCoLC)794306432
Label
Designing brand identity : an essential guide for the whole branding team, Alina Wheeler
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
pt. 1. Basics -- pt. 2. Process -- pt. 3. Best practices
Control code
794306432
Edition
Fourth edition.
Extent
1 online resource (x, 326 pages)
Form of item
online
Isbn
9781118431634
Lccn
2012021502
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
color illustrations
http://library.link/vocab/ext/overdrive/overdriveId
0a36378f-6f80-4248-a103-0891f5d522ed
Specific material designation
remote
System control number
(OCoLC)794306432

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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