The Resource Designing brand identity : an essential guide for the whole branding team, Alina Wheeler
Designing brand identity : an essential guide for the whole branding team, Alina Wheeler
Resource Information
The item Designing brand identity : an essential guide for the whole branding team, Alina Wheeler represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Designing brand identity : an essential guide for the whole branding team, Alina Wheeler represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.
This item is available to borrow from 1 library branch.
- Summary
- "A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"--
- Language
- eng
- Edition
- Fourth edition.
- Extent
- 1 online resource (x, 326 pages)
- Contents
-
- pt. 1. Basics
- pt. 2. Process
- pt. 3. Best practices
- Isbn
- 9781283700412
- Label
- Designing brand identity : an essential guide for the whole branding team
- Title
- Designing brand identity
- Title remainder
- an essential guide for the whole branding team
- Statement of responsibility
- Alina Wheeler
- Language
- eng
- Summary
- "A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"--
- Assigning source
- Provided by publisher
- Cataloging source
- DLC
- http://library.link/vocab/creatorName
- Wheeler, Alina
- Dewey number
- 658.8/27
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HD69.B7
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/subjectName
-
- Brand name products
- Branding (Marketing)
- Trademarks
- Advertising
- DESIGN
- Advertising
- Brand name products
- Branding (Marketing)
- Trademarks
- Varumärken
- Märkesvaror
- Label
- Designing brand identity : an essential guide for the whole branding team, Alina Wheeler
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- pt. 1. Basics -- pt. 2. Process -- pt. 3. Best practices
- Control code
- 794306432
- Edition
- Fourth edition.
- Extent
- 1 online resource (x, 326 pages)
- Form of item
- online
- Isbn
- 9781283700412
- Lccn
- 2012021502
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- color illustrations
- http://library.link/vocab/ext/overdrive/overdriveId
- 0a36378f-6f80-4248-a103-0891f5d522ed
- Specific material designation
- remote
- System control number
- (OCoLC)794306432
- Label
- Designing brand identity : an essential guide for the whole branding team, Alina Wheeler
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- pt. 1. Basics -- pt. 2. Process -- pt. 3. Best practices
- Control code
- 794306432
- Edition
- Fourth edition.
- Extent
- 1 online resource (x, 326 pages)
- Form of item
- online
- Isbn
- 9781283700412
- Lccn
- 2012021502
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- color illustrations
- http://library.link/vocab/ext/overdrive/overdriveId
- 0a36378f-6f80-4248-a103-0891f5d522ed
- Specific material designation
- remote
- System control number
- (OCoLC)794306432
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.umsl.edu/portal/Designing-brand-identity--an-essential-guide-for/oEJ-IH9Kfh8/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.umsl.edu/portal/Designing-brand-identity--an-essential-guide-for/oEJ-IH9Kfh8/">Designing brand identity : an essential guide for the whole branding team, Alina Wheeler</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.umsl.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.umsl.edu/">University of Missouri-St. Louis Libraries</a></span></span></span></span></div>
