The Resource Desire for attachments : the role of relational motives in political message processing, by Hyungjin Gill

Desire for attachments : the role of relational motives in political message processing, by Hyungjin Gill

Label
Desire for attachments : the role of relational motives in political message processing
Title
Desire for attachments
Title remainder
the role of relational motives in political message processing
Statement of responsibility
by Hyungjin Gill
Creator
Contributor
Author
Thesis advisor
Subject
Genre
Language
eng
Summary
The purpose of this study is to examine how relational motives affect cognitive and emotional processing of online political messages. More specifically, the research question for this study asks how variation in relational motives influences the way young adults process and respond to political issue advocacy videos. Participants watched online political advocacy videos on the issue of abortion and gun control during an experiment that had a 2 (communication strategy: attack/non-attack) x 2 (need-to-belong scores: high/low) x 4 (videos) repeated measures design. For data analysis, physiological data were combined with self-report data that reflected viewers willingness to establish relationship with others and to participate in political action. The results indicate that relational motives do not have significant effects on cognitive and emotional processing of persuasive political messages chosen for the study, but show that willingness/readiness to participate in political action for the support group have significant effects on emotional responses. Implications for future studies are discussed
Cataloging source
MUU
http://library.link/vocab/creatorName
Gill, HyungJin
Degree
M.A.
Dissertation note
Thesis
Dissertation year
2015.
Government publication
government publication of a state province territory dependency etc
Granting institution
University of Missouri--Columbia
Illustrations
illustrations
Index
no index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
  • theses
http://library.link/vocab/relatedWorkOrContributorDate
1966-
http://library.link/vocab/relatedWorkOrContributorName
Bolls, Paul David
http://library.link/vocab/subjectName
  • Advocacy advertising
  • Pressure groups
  • Emotional conditioning
  • Young adults
  • Abortion
  • Gun control
Label
Desire for attachments : the role of relational motives in political message processing, by Hyungjin Gill
Instantiates
Publication
Note
  • "A Thesis presented to the Faculty of the Graduate School at the University of Missouri--Columbia In Partial Fulfillment of the Requirements for the Degree Master of Arts."
  • Thesis supervisor: Dr. Paul Bolls
Bibliography note
Includes bibliographical references (pages 52-56)
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
953033480
Extent
1 online resource (v, 62 pages)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations (some color)
Specific material designation
remote
System control number
(OCoLC)953033480
Label
Desire for attachments : the role of relational motives in political message processing, by Hyungjin Gill
Publication
Note
  • "A Thesis presented to the Faculty of the Graduate School at the University of Missouri--Columbia In Partial Fulfillment of the Requirements for the Degree Master of Arts."
  • Thesis supervisor: Dr. Paul Bolls
Bibliography note
Includes bibliographical references (pages 52-56)
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
953033480
Extent
1 online resource (v, 62 pages)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations (some color)
Specific material designation
remote
System control number
(OCoLC)953033480

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