Coverart for item
The Resource Developing advertising with qualitative market research, Judith Wardle

Developing advertising with qualitative market research, Judith Wardle

Label
Developing advertising with qualitative market research
Title
Developing advertising with qualitative market research
Statement of responsibility
Judith Wardle
Creator
Subject
Language
eng
Summary
With in-depth analysis of nine different cases, several of which have influenced the codes and regulations of corporate behaviour in the UK and America, this book explores the relationship between governance practice and theory. Each case gives readers the scope to analyze a typical situation, its outcomes, who the main actors were and how they behaved. The book underlines that there are sometimes conflicting views as to what 'good' governance is. It will help students clarify their own ideas about why governance fails and what the possible solutions are. Helpful features include: - Sound and complete coverage of related theory - Chapter introductions - A concluding chapter that draws together key strands of thinking - Discussion questions This book will be of interest to higher level undergraduates and MSc/MBA students taking courses in corporate governance or related subjects
Member of
Action
digitized
Cataloging source
N$T
http://library.link/vocab/creatorName
Wardle, Judith
Dewey number
659.1
Illustrations
illustrations
Index
index present
LC call number
HF5823
LC item number
.W416 2002eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Qualitative market research
Series volume
6
http://library.link/vocab/subjectName
  • Advertising
  • Marketing research
  • Qualitative research
  • BUSINESS & ECONOMICS
  • Advertising
  • Marketing research
  • Qualitative research
  • Marktonderzoek
  • Kwalitatieve methoden
  • Reclame
  • Recherche en marketing
  • Recherche qualitative
  • Publicité
Label
Developing advertising with qualitative market research, Judith Wardle
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 130-132) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
297426500
Dimensions
unknown
Extent
1 online resource (xvi, 135 pages)
File format
unknown
Form of item
online
Isbn
9781849208833
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Quality assurance targets
not applicable
Reformatting quality
unknown
Reproduction note
Electronic reproduction.
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)297426500
System details
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Label
Developing advertising with qualitative market research, Judith Wardle
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 130-132) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
297426500
Dimensions
unknown
Extent
1 online resource (xvi, 135 pages)
File format
unknown
Form of item
online
Isbn
9781849208833
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Quality assurance targets
not applicable
Reformatting quality
unknown
Reproduction note
Electronic reproduction.
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)297426500
System details
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
Processing Feedback ...