Coverart for item
The Resource Developing brands with qualitative market research, Jon Chandler and Mike Owen

Developing brands with qualitative market research, Jon Chandler and Mike Owen

Label
Developing brands with qualitative market research
Title
Developing brands with qualitative market research
Statement of responsibility
Jon Chandler and Mike Owen
Creator
Contributor
Subject
Language
eng
Summary
This text explores the origins, nature and character of brands. By examining how different researchers and commentators have talked about brands and the assumptions about brands which underpin qualitative research practice, we arrive at an overall view of what brands are and what they do
Member of
Action
digitized
Cataloging source
N$T
http://library.link/vocab/creatorName
Chandler, Jon
Dewey number
658.827
Index
index present
Language note
English
LC call number
HD69.B7
LC item number
C467 2002eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
1956-
http://library.link/vocab/relatedWorkOrContributorName
Owen, Mike
Series statement
Qualitative market research
Series volume
5
http://library.link/vocab/subjectName
  • Business names
  • Brand name products
  • New products
  • Marketing research
  • Qualitative research
  • BUSINESS & ECONOMICS
  • Brand name products
  • Business names
  • Marketing research
  • New products
  • Qualitative research
  • Marktonderzoek
  • Kwalitatieve methoden
  • Merken
  • Produit nouveau
  • Produit de marque
  • Recherche en marketing
  • Recherche qualitative
Label
Developing brands with qualitative market research, Jon Chandler and Mike Owen
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 131-136) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Acknowledgements; Editorial Introduction; About this Book; 1 Introduction: The Nature of Brands; 2 Brands and the Human Dimension; 3 Branding and Brand Modelling; 4 Why Use Qualitative Research to Look at Brands and Branding?; 5 Research and the Brand Development Process; 6 The Structure of Brand Research; 7 The Content of Brand Research; 8 Developing Brands through Qualitative Research; Bibliography; Index
Control code
297392866
Dimensions
unknown
Extent
1 online resource (xvi, 140 pages).
File format
unknown
Form of item
online
Isbn
9786611362218
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Quality assurance targets
not applicable
Reformatting quality
unknown
Reproduction note
Electronic reproduction.
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)297392866
System details
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Label
Developing brands with qualitative market research, Jon Chandler and Mike Owen
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 131-136) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Acknowledgements; Editorial Introduction; About this Book; 1 Introduction: The Nature of Brands; 2 Brands and the Human Dimension; 3 Branding and Brand Modelling; 4 Why Use Qualitative Research to Look at Brands and Branding?; 5 Research and the Brand Development Process; 6 The Structure of Brand Research; 7 The Content of Brand Research; 8 Developing Brands through Qualitative Research; Bibliography; Index
Control code
297392866
Dimensions
unknown
Extent
1 online resource (xvi, 140 pages).
File format
unknown
Form of item
online
Isbn
9786611362218
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Quality assurance targets
not applicable
Reformatting quality
unknown
Reproduction note
Electronic reproduction.
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)297392866
System details
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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