Coverart for item
The Resource Digital gaming and the advertising landscape, Teresa de la Hera

Digital gaming and the advertising landscape, Teresa de la Hera

Label
Digital gaming and the advertising landscape
Title
Digital gaming and the advertising landscape
Statement of responsibility
Teresa de la Hera
Creator
Author
Subject
Genre
Language
eng
Summary
The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for advertising purposes. However, despite the increasing interest in this marketing strategy, the potential of digital games as a medium to convey advertising messages remains unexploited. Digital Gaming and the Advertising Landscape explores the different ways advertising messages can be embedded within digital games. An interdisciplinary approach is used to help explain how persuasive communication works within digital games. It does so by forging new links within the area of game studies where the emphasis of this book clearly lies, while also taking up new subjects such as design theories and their relation to games as well as how this relationship may be used in a practical context
Is part of
Cataloging source
EBLCP
http://library.link/vocab/creatorName
Hera, Teresa de la
Dewey number
794.8
Index
index present
LC call number
GV1469.3
LC item number
.H47 2019
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Games and play
http://library.link/vocab/subjectName
  • Computer games
  • Advertising
  • Media studies
  • GAMES
  • Advertising
  • Computer games
Label
Digital gaming and the advertising landscape, Teresa de la Hera
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. Digital Games and the Advertising Landscape: An Introduction; Part I: Digital Games as an Advertising Medium; 2. Advergames: A Definition; 3. Advergames' History; 4. Advergames' Effectiveness; Part II: Persuading Players through Digital Games; 5. The Procedural School: A Critical Analysis; 6. Persuasion through Digital Games: A Theoretical Mod; Part III: Advertising through Digital Games; 7. Persuasive Strategies for Advergames; 8. A Case Study: Tem de Tank; Conclusions
Control code
1114970721
Dimensions
unknown
Extent
1 online resource (208 pages)
File format
unknown
Form of item
online
Isbn
9789048538676
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
22573/ctvnpjqg5
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)1114970721
Label
Digital gaming and the advertising landscape, Teresa de la Hera
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. Digital Games and the Advertising Landscape: An Introduction; Part I: Digital Games as an Advertising Medium; 2. Advergames: A Definition; 3. Advergames' History; 4. Advergames' Effectiveness; Part II: Persuading Players through Digital Games; 5. The Procedural School: A Critical Analysis; 6. Persuasion through Digital Games: A Theoretical Mod; Part III: Advertising through Digital Games; 7. Persuasive Strategies for Advergames; 8. A Case Study: Tem de Tank; Conclusions
Control code
1114970721
Dimensions
unknown
Extent
1 online resource (208 pages)
File format
unknown
Form of item
online
Isbn
9789048538676
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
22573/ctvnpjqg5
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)1114970721

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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