Coverart for item
The Resource E-Service : new directions in theory and practice, edited by Roland T. Rust and P.K. Kannan

E-Service : new directions in theory and practice, edited by Roland T. Rust and P.K. Kannan

Label
E-Service : new directions in theory and practice
Title
E-Service
Title remainder
new directions in theory and practice
Statement of responsibility
edited by Roland T. Rust and P.K. Kannan
Title variation
EService
Title variation remainder
new directions in theory and practice
Contributor
Subject
Language
eng
Summary
  • Content Description
  • Annotation
Cataloging source
DLC
Dewey number
658.8/4
Illustrations
illustrations
Index
index present
LC call number
HF5548.32
LC item number
.E1875 2002
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Rust, Roland T
  • Kannan, P. K
http://library.link/vocab/subjectName
  • Electronic commerce
  • Customer services
Summary expansion
  • This book provides a collection of different perspectives on e-service and a unified framework to understand it, even as the business community grapples with the concept. It features contributions from key researchers and practitioners from both the private and public sectors, as well as leading scholars from the fields of marketing, information systems, and computer science. They focus on three key areas: the customer-technology interface; e-service business opportunities and strategies; and public sector e-service opportunities. The insights they offer will be equally useful to students, scholars, and practitioners
  • The advent of the era of "e-service"--The provision of services over electronic networks like the internet -- is one of the dominant business themes of the twenty-first century. This book provides a collection of different perspectives on e-service and a unified framework for understanding it, even as the business community grapples with the concept. It features contributions from key researchers and practitioners from both the private and public sectors, as well as leading scholars from the fields of marketing, information systems, and computer science. They focus on three key areas: the customer-technology interface; e-service business opportunities and strategies; and public sector e-service opportunities. The insights they offer are equally useful to students, scholars, and practitioners
Label
E-Service : new directions in theory and practice, edited by Roland T. Rust and P.K. Kannan
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The era of e-service / Roland T. Rust and P.K. Kannan -- Techno-ready marketing of e-services : customer beliefs about technology and the implications for marketing e-services / Charles L. Colby -- Self-service technologies / Amy L. Ostrom, Mary Jo Bitner, and Matthew L. Meuter -- Robots and gunslingers : measuring customer satisfaction on the Internet / David Simms -- "In Web we trust" : establishing strategic trust among online customers / Irina Ceaparu [and others] -- e-service environment : impacts of web interface characteristics on consumers' online shopping behavior / Weiyin Hong, Kar Yan Tam, and Chi Kin (Bennett) Yim -- Smart versus dumb service strategies : a framework for e-business intensity / Rashi Glazer -- Real-time marketing in e-services / Sajeev Varki -- A survey of recommendation systems in electronic commerce / Chih-Ping Wei, Michael J. Shaw, and Robert F. Easley -- The wireless rules for e-service : critical issues for managers and researchers / Katherine N. Lemon, Frederick B. Newell, and Loren J. Lemon -- e-learning : fifth-generation learning and its impact on management education / Richard W. Oliver -- The customer-centric digital department : e-service in government / Jeffrey O. Bollettino -- Performance metrics and successful e-government services / Joan Steyaert
Control code
49225636
Dimensions
24 cm
Extent
xii, 336 pages
Isbn
9780765608062
Isbn Type
(hc : alk. paper)
Lccn
2002022192
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
Label
E-Service : new directions in theory and practice, edited by Roland T. Rust and P.K. Kannan
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
The era of e-service / Roland T. Rust and P.K. Kannan -- Techno-ready marketing of e-services : customer beliefs about technology and the implications for marketing e-services / Charles L. Colby -- Self-service technologies / Amy L. Ostrom, Mary Jo Bitner, and Matthew L. Meuter -- Robots and gunslingers : measuring customer satisfaction on the Internet / David Simms -- "In Web we trust" : establishing strategic trust among online customers / Irina Ceaparu [and others] -- e-service environment : impacts of web interface characteristics on consumers' online shopping behavior / Weiyin Hong, Kar Yan Tam, and Chi Kin (Bennett) Yim -- Smart versus dumb service strategies : a framework for e-business intensity / Rashi Glazer -- Real-time marketing in e-services / Sajeev Varki -- A survey of recommendation systems in electronic commerce / Chih-Ping Wei, Michael J. Shaw, and Robert F. Easley -- The wireless rules for e-service : critical issues for managers and researchers / Katherine N. Lemon, Frederick B. Newell, and Loren J. Lemon -- e-learning : fifth-generation learning and its impact on management education / Richard W. Oliver -- The customer-centric digital department : e-service in government / Jeffrey O. Bollettino -- Performance metrics and successful e-government services / Joan Steyaert
Control code
49225636
Dimensions
24 cm
Extent
xii, 336 pages
Isbn
9780765608062
Isbn Type
(hc : alk. paper)
Lccn
2002022192
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations

Library Locations

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      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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