The Resource Email marketing in a digital world : the basics and beyond, Richard C. Hanna, Scott D. Swain, Jason Smith
Email marketing in a digital world : the basics and beyond, Richard C. Hanna, Scott D. Swain, Jason Smith
Resource Information
The item Email marketing in a digital world : the basics and beyond, Richard C. Hanna, Scott D. Swain, Jason Smith represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Email marketing in a digital world : the basics and beyond, Richard C. Hanna, Scott D. Swain, Jason Smith represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.
This item is available to borrow from 1 library branch.
- Summary
- Despite annual predictions of its demise, email marketing remains one of the most important tools for businesses and other organizations. The reason is simple. Other communication tools, including the collective proliferation of social and digital media channels, cannot duplicate or recreate the unique capabilities of email marketing. And do not let the name fool you--email marketing is not just for marketers. It is for anyone who can imagine the value of being able to reach specific people (and only those specific people) in a timely manner with messages and propositions while also having the ability to directly measure their responsiveness and reactions. This book is intended for those who wish to learn more about how email marketing works, whether as students, teachers, or practitioners. We begin with a recap of the history of email and email marketing and explain how it informs email today. We then cover the fundamentals of email marketing, including types of emails, the elements of an email, email metrics, best practices for email for improving performance, list development, and the benefits of segmenting an email list. Thereafter, we examine special topics to help managers address special needs in email strategy, including the personalities of email recipients, how to run a proper A/B test for optimizing email elements, integrating email with social media efforts, and aligning email with data sources and CRM opportunities
- Language
- eng
- Edition
- First edition.
- Extent
- 1 online resource (1 PDF (129 pages))
- Note
- Title from PDF title page (viewed on January 18, 2016)
- Contents
-
- Part 1. What everyone should know about email
- 1. Email still matters
- 2. You've got mail! A trip down memory lane
- 3. The anatomy of an email and email environments
- 4. The metrics of email marketing
- Part 2. Email marketing strategy
- 5. Consumer decision making and the role of email
- 6. Making a list that is worth its weight in gold
- 7. Optimizing emails and A/B testing
- Part 3. Beyond the basics of email
- 8. The personalities of email users
- 9. Social media and email: friend, ally, or frenemy?
- 10. Integrating email with big data
- Index
- Isbn
- 9781606499931
- Label
- Email marketing in a digital world : the basics and beyond
- Title
- Email marketing in a digital world
- Title remainder
- the basics and beyond
- Statement of responsibility
- Richard C. Hanna, Scott D. Swain, Jason Smith
- Subject
-
- BUSINESS & ECONOMICS -- Organizational Behavior
- CAN-SPAM
- Electronic mail messages
- Electronic mail messages
- Email marketing
- Internet marketing
- Internet marketing
- big data
- email history
- email lists
- email metrics
- segmentation
- social media
- A/B testing
- BUSINESS & ECONOMICS -- Industrial Management
- BUSINESS & ECONOMICS -- Management
- BUSINESS & ECONOMICS -- Management Science
- Language
- eng
- Summary
- Despite annual predictions of its demise, email marketing remains one of the most important tools for businesses and other organizations. The reason is simple. Other communication tools, including the collective proliferation of social and digital media channels, cannot duplicate or recreate the unique capabilities of email marketing. And do not let the name fool you--email marketing is not just for marketers. It is for anyone who can imagine the value of being able to reach specific people (and only those specific people) in a timely manner with messages and propositions while also having the ability to directly measure their responsiveness and reactions. This book is intended for those who wish to learn more about how email marketing works, whether as students, teachers, or practitioners. We begin with a recap of the history of email and email marketing and explain how it informs email today. We then cover the fundamentals of email marketing, including types of emails, the elements of an email, email metrics, best practices for email for improving performance, list development, and the benefits of segmenting an email list. Thereafter, we examine special topics to help managers address special needs in email strategy, including the personalities of email recipients, how to run a proper A/B test for optimizing email elements, integrating email with social media efforts, and aligning email with data sources and CRM opportunities
- Cataloging source
- NYBEP
- http://library.link/vocab/creatorName
- Hanna, Richard C
- Dewey number
- 658.872
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5415.1265
- LC item number
- .H254 2016
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- abstracts summaries
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
-
- Swain, Scott D.
- Smith, Jason
- Series statement
- Digital and social media marketing and advertising collection,
- http://library.link/vocab/subjectName
-
- Internet marketing
- Electronic mail messages
- BUSINESS & ECONOMICS
- BUSINESS & ECONOMICS
- BUSINESS & ECONOMICS
- BUSINESS & ECONOMICS
- Electronic mail messages
- Internet marketing
- Target audience
-
- adult
- specialized
- Label
- Email marketing in a digital world : the basics and beyond, Richard C. Hanna, Scott D. Swain, Jason Smith
- Note
- Title from PDF title page (viewed on January 18, 2016)
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Part 1. What everyone should know about email -- 1. Email still matters -- 2. You've got mail! A trip down memory lane -- 3. The anatomy of an email and email environments -- 4. The metrics of email marketing -- Part 2. Email marketing strategy -- 5. Consumer decision making and the role of email -- 6. Making a list that is worth its weight in gold -- 7. Optimizing emails and A/B testing -- Part 3. Beyond the basics of email -- 8. The personalities of email users -- 9. Social media and email: friend, ally, or frenemy? -- 10. Integrating email with big data -- Index
- Control code
- 935736448
- Dimensions
- unknown
- Edition
- First edition.
- Extent
- 1 online resource (1 PDF (129 pages))
- File format
- multiple file formats
- Form of item
- online
- Isbn
- 9781606499931
- Media category
- electronic
- Media MARC source
- isbdmedia
- Other physical details
- illustrations.
- Reformatting quality
- access
- Specific material designation
- remote
- System control number
- (OCoLC)935736448
- Label
- Email marketing in a digital world : the basics and beyond, Richard C. Hanna, Scott D. Swain, Jason Smith
- Note
- Title from PDF title page (viewed on January 18, 2016)
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Part 1. What everyone should know about email -- 1. Email still matters -- 2. You've got mail! A trip down memory lane -- 3. The anatomy of an email and email environments -- 4. The metrics of email marketing -- Part 2. Email marketing strategy -- 5. Consumer decision making and the role of email -- 6. Making a list that is worth its weight in gold -- 7. Optimizing emails and A/B testing -- Part 3. Beyond the basics of email -- 8. The personalities of email users -- 9. Social media and email: friend, ally, or frenemy? -- 10. Integrating email with big data -- Index
- Control code
- 935736448
- Dimensions
- unknown
- Edition
- First edition.
- Extent
- 1 online resource (1 PDF (129 pages))
- File format
- multiple file formats
- Form of item
- online
- Isbn
- 9781606499931
- Media category
- electronic
- Media MARC source
- isbdmedia
- Other physical details
- illustrations.
- Reformatting quality
- access
- Specific material designation
- remote
- System control number
- (OCoLC)935736448
Subject
- BUSINESS & ECONOMICS -- Organizational Behavior
- CAN-SPAM
- Electronic mail messages
- Electronic mail messages
- Email marketing
- Internet marketing
- Internet marketing
- big data
- email history
- email lists
- email metrics
- segmentation
- social media
- A/B testing
- BUSINESS & ECONOMICS -- Industrial Management
- BUSINESS & ECONOMICS -- Management
- BUSINESS & ECONOMICS -- Management Science
Member of
Library Links
Embed
Settings
Select options that apply then copy and paste the RDF/HTML data fragment to include in your application
Embed this data in a secure (HTTPS) page:
Layout options:
Include data citation:
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.umsl.edu/portal/Email-marketing-in-a-digital-world--the-basics/kzQw2woBSDs/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.umsl.edu/portal/Email-marketing-in-a-digital-world--the-basics/kzQw2woBSDs/">Email marketing in a digital world : the basics and beyond, Richard C. Hanna, Scott D. Swain, Jason Smith</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.umsl.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.umsl.edu/">University of Missouri-St. Louis Libraries</a></span></span></span></span></div>
Note: Adjust the width and height settings defined in the RDF/HTML code fragment to best match your requirements
Preview
Cite Data - Experimental
Data Citation of the Item Email marketing in a digital world : the basics and beyond, Richard C. Hanna, Scott D. Swain, Jason Smith
Copy and paste the following RDF/HTML data fragment to cite this resource
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.umsl.edu/portal/Email-marketing-in-a-digital-world--the-basics/kzQw2woBSDs/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.umsl.edu/portal/Email-marketing-in-a-digital-world--the-basics/kzQw2woBSDs/">Email marketing in a digital world : the basics and beyond, Richard C. Hanna, Scott D. Swain, Jason Smith</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.umsl.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.umsl.edu/">University of Missouri-St. Louis Libraries</a></span></span></span></span></div>
