Coverart for item
The Resource Emotional banking : fixing culture, leveraging FinTech, and transforming retail banks into brands, by Duena Blomstrom

Emotional banking : fixing culture, leveraging FinTech, and transforming retail banks into brands, by Duena Blomstrom

Label
Emotional banking : fixing culture, leveraging FinTech, and transforming retail banks into brands
Title
Emotional banking
Title remainder
fixing culture, leveraging FinTech, and transforming retail banks into brands
Statement of responsibility
by Duena Blomstrom
Creator
Author
Subject
Language
eng
Summary
Banking is under threat. Despite access to fast-paced technology known as FinTech, an antiquated business model and internal organizational paralysis do not allow for the creation of a truly beloved brand and are stifling change. To survive and thrive when their competition is catching up, banks must understand the principles behind Emotional Banking--a cultural change concept that brings the consumer to the center of rethinking banking products and delivery. This book starts with a history of the space then moves into an overview of what FinTech is. After discussing the state of banking today including stories from the biggest names in the industry, the concept of Emotional Banking and Brand are introduced as an answer to the problems outlined above. It concludes with examples of best practices and a hands-on approach on how to change the inertia, become a brand and make customers fall in love with their bank. Some of the questions this book tackles include: · Why don't banks "care"? · How many banks will survive? · What is FinTech and why does it matter? · Can Banks become beloved brands and find their way to the consumer's heart? · Why is there a disconnect between what we say and what we do in the industry? · Is inertia in banking a result of broken internal culture? · Which big brand or challenger will be at the top in 5 years?
Cataloging source
AZU
http://library.link/vocab/creatorName
Blomstrom, Duena
Dewey number
332.10688
Index
index present
LC call number
HG1616.M3
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Bank marketing
  • Branding (Marketing)
  • BUSINESS & ECONOMICS
  • Bank marketing
  • Branding (Marketing)
Label
Emotional banking : fixing culture, leveraging FinTech, and transforming retail banks into brands, by Duena Blomstrom
Instantiates
Publication
Note
Includes index
Antecedent source
mixed
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Chapter 1: Banks Today: The Relationship between Financial Services and Technology -- Chapter 2: FinTech: Trends, Players, Challengers, and Bubbles -- Chapter 3: Products vs. Money Moments -- Chapter 4: Let's Get Real: Anecdotes from FinTech Titans Experiencing Banking Products -- Chapter 5: What is Emotional Banking? -- Chapter 6: EX: Perspective on Modern Digital Banking -- Chapter 7: Banks and Brands -- Chapter 8: Changing Culture to Build a Brand -- Chapter 9: The "Build a Voice" Program -- Chapter 10: Everyone's a Designer -- Chapter 11: The Intrapreneur Warrior's Guide -- Chapter 12: The "Keep it Real" Program -- Chapter 13: Conclusion
Control code
1029093629
Dimensions
unknown
Extent
1 online resource
File format
multiple file formats
Form of item
online
Isbn
9783319756530
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
10.1007/978-3-319-75653-0
http://library.link/vocab/ext/overdrive/overdriveId
com.springer.onix.9783319756530
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(OCoLC)1029093629
Label
Emotional banking : fixing culture, leveraging FinTech, and transforming retail banks into brands, by Duena Blomstrom
Publication
Note
Includes index
Antecedent source
mixed
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
not applicable
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Chapter 1: Banks Today: The Relationship between Financial Services and Technology -- Chapter 2: FinTech: Trends, Players, Challengers, and Bubbles -- Chapter 3: Products vs. Money Moments -- Chapter 4: Let's Get Real: Anecdotes from FinTech Titans Experiencing Banking Products -- Chapter 5: What is Emotional Banking? -- Chapter 6: EX: Perspective on Modern Digital Banking -- Chapter 7: Banks and Brands -- Chapter 8: Changing Culture to Build a Brand -- Chapter 9: The "Build a Voice" Program -- Chapter 10: Everyone's a Designer -- Chapter 11: The Intrapreneur Warrior's Guide -- Chapter 12: The "Keep it Real" Program -- Chapter 13: Conclusion
Control code
1029093629
Dimensions
unknown
Extent
1 online resource
File format
multiple file formats
Form of item
online
Isbn
9783319756530
Level of compression
uncompressed
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
10.1007/978-3-319-75653-0
http://library.link/vocab/ext/overdrive/overdriveId
com.springer.onix.9783319756530
Quality assurance targets
absent
Reformatting quality
access
Specific material designation
remote
System control number
(OCoLC)1029093629

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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