Coverart for item
The Resource Emotions, advertising and consumer choice, Flemming Hansen & Sverre Riis Christensen ; with research assistance by Steen Lundsteen

Emotions, advertising and consumer choice, Flemming Hansen & Sverre Riis Christensen ; with research assistance by Steen Lundsteen

Label
Emotions, advertising and consumer choice
Title
Emotions, advertising and consumer choice
Statement of responsibility
Flemming Hansen & Sverre Riis Christensen ; with research assistance by Steen Lundsteen
Creator
Contributor
Subject
Genre
Language
eng
Summary
"Emotions, Advertising and Consumer Choice focuses on recent neurological and psychological insights - originating from brain scanning or neurological experiments - on basic emotional processes in the brain and their role in controlling human behaviour. These insights are translated by the authors to cover the behaviour of ordinary individuals in everyday life. The book looks at these developments in the light of traditional cognitive theories of consumer choice and it discusses the implications for advertising and other communication testing."--Jacket
Cataloging source
OUN
http://library.link/vocab/creatorName
Hansen, Flemming
Dewey number
658.8/342
Illustrations
illustrations
Index
no index present
Language note
English
LC call number
HF5415.32
LC item number
.H37 2007eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Christensen, Sverre Riis
http://library.link/vocab/subjectName
  • Consumer behavior
  • Advertising
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Advertising
  • Consumer behavior
Label
Emotions, advertising and consumer choice, Flemming Hansen & Sverre Riis Christensen ; with research assistance by Steen Lundsteen
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 431-462)
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Ch. I. The origin of consumer choice theory -- Ch. II. Consumer behaviour and cognitions -- Ch. III. Affective information processing -- Ch. IV. Neuroeconomics : emotions in contemporary neuropsychological theory and in consumer choice -- Ch. V. Measuring emotional response tendencies -- Ch. VI. Further evidence on mental brand equity -- Ch. VII. The role of advertising -- Ch. VIII. Econometric modeling and short term effects of advertising -- Ch. IX. Medium and long term effects of advertising -- Ch. X. Measuring advertising's effects -- Ch. XI. The dynamics of NERS scores : tracking and testing -- Ch. XII. From emotions to feelings -- and back -- Ch. XIII. Concluding remarks
Control code
769012780
Edition
1st ed.
Extent
1 online resource (.)
Form of item
online
Isbn
9788763099882
Lccn
2007476034
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Specific material designation
remote
System control number
(OCoLC)769012780
Label
Emotions, advertising and consumer choice, Flemming Hansen & Sverre Riis Christensen ; with research assistance by Steen Lundsteen
Publication
Bibliography note
Includes bibliographical references (pages 431-462)
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Ch. I. The origin of consumer choice theory -- Ch. II. Consumer behaviour and cognitions -- Ch. III. Affective information processing -- Ch. IV. Neuroeconomics : emotions in contemporary neuropsychological theory and in consumer choice -- Ch. V. Measuring emotional response tendencies -- Ch. VI. Further evidence on mental brand equity -- Ch. VII. The role of advertising -- Ch. VIII. Econometric modeling and short term effects of advertising -- Ch. IX. Medium and long term effects of advertising -- Ch. X. Measuring advertising's effects -- Ch. XI. The dynamics of NERS scores : tracking and testing -- Ch. XII. From emotions to feelings -- and back -- Ch. XIII. Concluding remarks
Control code
769012780
Edition
1st ed.
Extent
1 online resource (.)
Form of item
online
Isbn
9788763099882
Lccn
2007476034
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Specific material designation
remote
System control number
(OCoLC)769012780

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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