Coverart for item
The Resource Employer brand management : practical lessons from the world's leading employers, Richard Mosley, (electronic resource)

Employer brand management : practical lessons from the world's leading employers, Richard Mosley, (electronic resource)

Label
Employer brand management : practical lessons from the world's leading employers
Title
Employer brand management
Title remainder
practical lessons from the world's leading employers
Statement of responsibility
Richard Mosley
Creator
Subject
Language
eng
Summary
  • "A practical guide to the key global trends and practices that are transforming HR, talent acquisition and management.Building on the success of The Employer Brand, a conceptual introduction to what has now become a well-established concept; this is a practical guide to implementation, drawing on a much wider range of cases and examples. This book draws on the significant advances in employer brand practice among leading companies to give managers hands on advice for implementing successful employer brand planning, employer brand definition, employer brand implementation and specific applications. It will demonstrate how employer brand thinking can strengthen organisational HR strategy and reinforce HR's value to the business. Offers practical help in improving existing programmes of recruitment and talent management Demonstrates the importance of people in delivering the desired brand experience Gives the reader a personal grasp of a new approach to people management "--
  • "This book draws on the significant advances in employer brand practice among leading companies to provide hands-on advice to those interested in applying the most advanced tools and techniques in this fast emerging management discipline. The book walks the reader through employer brand planning, employer brand definition, employer brand implementation and specific applications. It shows how employer brand thinking can strengthen HR strategy and reinforce HR's value to the business. And finally, it offers practical help in improving existing programs of recruitment and talent management, demonstrates the importance of people in delivering the desired brand experience, and gives the reader a personal grasp of a new approach to people management"--
  • "A practical guide to the key global trends and practices that are transforming HR, talent acquisition and management.Building on the success of The Employer Brand, a conceptual introduction to what has now become a well-established concept; this is a practical guide to implementation, drawing on a much wider range of cases and examples. This book draws on the significant advances in employer brand practice among leading companies to give managers hands on advice for implementing successful employer brand planning, employer brand definition, employer brand implementation and specific applications. It will demonstrate how employer brand thinking can strengthen organisational HR strategy and reinforce HR's value to the business. Offers practical help in improving existing programmes of recruitment and talent management Demonstrates the importance of people in delivering the desired brand experience Gives the reader a personal grasp of a new approach to people management "--
  • "This book draws on the significant advances in employer brand practice among leading companies to provide hands-on advice to those interested in applying the most advanced tools and techniques in this fast emerging management discipline. The book walks the reader through employer brand planning, employer brand definition, employer brand implementation and specific applications. It shows how employer brand thinking can strengthen HR strategy and reinforce HR's value to the business. And finally, it offers practical help in improving existing programs of recruitment and talent management, demonstrates the importance of people in delivering the desired brand experience, and gives the reader a personal grasp of a new approach to people management"--
  • "A practical guide to the key global trends and practices that are transforming HR, talent acquisition and management.Building on the success of The Employer Brand, a conceptual introduction to what has now become a well-established concept; this is a practical guide to implementation, drawing on a much wider range of cases and examples. This book draws on the significant advances in employer brand practice among leading companies to give managers hands on advice for implementing successful employer brand planning, employer brand definition, employer brand implementation and specific applications. It will demonstrate how employer brand thinking can strengthen organisational HR strategy and reinforce HR's value to the business. Offers practical help in improving existing programmes of recruitment and talent management Demonstrates the importance of people in delivering the desired brand experience Gives the reader a personal grasp of a new approach to people management "--
  • "This book draws on the significant advances in employer brand practice among leading companies to provide hands-on advice to those interested in applying the most advanced tools and techniques in this fast emerging management discipline. The book walks the reader through employer brand planning, employer brand definition, employer brand implementation and specific applications. It shows how employer brand thinking can strengthen HR strategy and reinforce HR's value to the business. And finally, it offers practical help in improving existing programs of recruitment and talent management, demonstrates the importance of people in delivering the desired brand experience, and gives the reader a personal grasp of a new approach to people management"--
Assigning source
  • Provided by publisher
  • Provided by publisher
  • Provided by publisher
  • Provided by publisher
  • Provided by publisher
  • Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorDate
1964-
http://library.link/vocab/creatorName
Mosley, Richard
Dewey number
658.3/01
LC call number
HF5549
LC item number
.M6675 2014
http://library.link/vocab/subjectName
  • Personnel management
  • Employees
  • Corporate culture
  • Corporate image
  • Branding (Marketing)
  • BUSINESS & ECONOMICS / Decision-Making & Problem Solving
Label
Employer brand management : practical lessons from the world's leading employers, Richard Mosley, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 281-292) and index
Control code
OCM1bookssj0001288746
Dimensions
24 cm
Dimensions
unknown
Extent
x, 306 pages;
Governing access note
License restrictions may limit access
Isbn
9781118898529
Isbn Type
(hardback)
Lccn
2014020560
Specific material designation
remote
System control number
(WaSeSS)ssj0001288746
Label
Employer brand management : practical lessons from the world's leading employers, Richard Mosley, (electronic resource)
Publication
Bibliography note
Includes bibliographical references (pages 281-292) and index
Control code
OCM1bookssj0001288746
Dimensions
24 cm
Dimensions
unknown
Extent
x, 306 pages;
Governing access note
License restrictions may limit access
Isbn
9781118898529
Isbn Type
(hardback)
Lccn
2014020560
Specific material designation
remote
System control number
(WaSeSS)ssj0001288746

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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