Coverart for item
The Resource Endless propaganda : the advertising of public goods, Paul Rutherford

Endless propaganda : the advertising of public goods, Paul Rutherford

Label
Endless propaganda : the advertising of public goods
Title
Endless propaganda
Title remainder
the advertising of public goods
Statement of responsibility
Paul Rutherford
Creator
Author
Subject
Genre
Language
eng
Summary
"Is there any public discourse left, or has advertising, with its aggressive sales techniques, usurped the role of democratic, civil debate? Beginning in the 1960s, there was a proliferation of social, political, and corporate advertising in affluent, developed nations that spoke to the "public good" on everything from milk to family values. Surveying over 10,000 advertisements from the past 40 years, "Endless Propaganda" underscores the presence of advertising rhetoric, even in the context of apparently non-partisan collective health issues such as cancer." "The public sphere, argues Paul Rutherford, has been transformed into a huge marketplace of goods and signs. Civil advocacy has become a special art of authority that subjects politics, social behaviour, and public morals to the philosophy and discipline of marketing. Without suggesting that there is one simple way to understand the transformation that democracy has undergone because of this phenomenon, the author introduces and applies the cultural theories of several important philosophers: Habermas, Gramsci, Foucault, Ricoeur, and Baudrillard. The reader is thus given the necessary tools to critically examine the examples at hand and many others that exist beyond the pages of this study."--Jacket
Cataloging source
N$T
http://library.link/vocab/creatorDate
1944-
http://library.link/vocab/creatorName
Rutherford, Paul
Dewey number
306.4/85
Illustrations
illustrations
Index
index present
LC call number
HF5414
LC item number
.R88 2000eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Social marketing
  • Social marketing
  • Social marketing
  • Advertising, Public service
  • Advertising, Public service
  • Advertising, Public service
  • Advocacy advertising
  • Advocacy advertising
  • Advocacy advertising
  • POLITICAL SCIENCE
  • SOCIAL SCIENCE
  • SOCIAL SCIENCE
  • Advertising, Public service
  • Advocacy advertising
  • Social marketing
  • Canada
  • Europe
  • United States
  • Advertenties
  • Sociale verantwoordelijkheid
  • Gedragsbeïnvloeding
  • Werbung
  • Propaganda
  • Öffentliches Gut
  • Publicité engagée
  • Services publics
  • Bien commun
  • Publicité télévisée
  • Propagande
  • Canada
  • États-Unis
  • Marketing social
  • Marketing social
  • Marketing social
  • Publicité d'intérêt public
  • Publicité d'intérêt public
  • Publicité d'intérêt public
  • USA
Label
Endless propaganda : the advertising of public goods, Paul Rutherford
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 345-347) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • LIST OF FIGURES -- ACKNOWLEDGMENTS -- ILLUSTRATION CREDITS -- PREFACE -- Introduction: Advertising as Propaganda -- Part I: Beginnings -- *Habermas's Lament -- 1 The Imperialism of the Market: The United States, 1940-1970 -- Part II: Authority's Work -- *Gramsci: Hegemony -- 2 Restoring Order: Nixon's America, Etcetera -- 3 Governing Affluence: The First World in the Seventies -- Part III: Campaigns of Truth -- *Foucault: Discipline -- 4 Healthy Bodies, or the New Paranoia -- 5 Charitable Souls: The Practice of Altruism -- 6 Administered Minds, or Shaming the Citizenry
  • 7 Appropriations: Benetton and Others -- *A 'Risk' Technology? -- Part IV: Progress and Its Ills -- *Ricoeur: Utopia/Dystopia -- 8 Technopia and Other Corporate Dreams -- 9 Green Nightmares: Humanity versus Nature -- Part V: Hyperrealities -- *Baudrillard and Company: Spectacle, Image, Simulacrum -- 10 When Politics Becomes Advertising: The American Scene -- Conclusion: Postmodern Democracy -- NOTES -- SELECT BIBLIOGRAPHY -- INDEX -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y -- Z
Control code
839304607
Dimensions
unknown
Extent
1 online resource (xvi, 365 pages)
File format
unknown
Form of item
online
Isbn
9781442674455
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
22573/ctt5b0vn
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)839304607
Label
Endless propaganda : the advertising of public goods, Paul Rutherford
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 345-347) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • LIST OF FIGURES -- ACKNOWLEDGMENTS -- ILLUSTRATION CREDITS -- PREFACE -- Introduction: Advertising as Propaganda -- Part I: Beginnings -- *Habermas's Lament -- 1 The Imperialism of the Market: The United States, 1940-1970 -- Part II: Authority's Work -- *Gramsci: Hegemony -- 2 Restoring Order: Nixon's America, Etcetera -- 3 Governing Affluence: The First World in the Seventies -- Part III: Campaigns of Truth -- *Foucault: Discipline -- 4 Healthy Bodies, or the New Paranoia -- 5 Charitable Souls: The Practice of Altruism -- 6 Administered Minds, or Shaming the Citizenry
  • 7 Appropriations: Benetton and Others -- *A 'Risk' Technology? -- Part IV: Progress and Its Ills -- *Ricoeur: Utopia/Dystopia -- 8 Technopia and Other Corporate Dreams -- 9 Green Nightmares: Humanity versus Nature -- Part V: Hyperrealities -- *Baudrillard and Company: Spectacle, Image, Simulacrum -- 10 When Politics Becomes Advertising: The American Scene -- Conclusion: Postmodern Democracy -- NOTES -- SELECT BIBLIOGRAPHY -- INDEX -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y -- Z
Control code
839304607
Dimensions
unknown
Extent
1 online resource (xvi, 365 pages)
File format
unknown
Form of item
online
Isbn
9781442674455
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
22573/ctt5b0vn
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)839304607

Library Locations

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      38.710138 -90.311107
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