The Resource Endless propaganda : the advertising of public goods, Paul Rutherford
Endless propaganda : the advertising of public goods, Paul Rutherford
Resource Information
The item Endless propaganda : the advertising of public goods, Paul Rutherford represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Endless propaganda : the advertising of public goods, Paul Rutherford represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.
This item is available to borrow from 1 library branch.
- Summary
- "Is there any public discourse left, or has advertising, with its aggressive sales techniques, usurped the role of democratic, civil debate? Beginning in the 1960s, there was a proliferation of social, political, and corporate advertising in affluent, developed nations that spoke to the "public good" on everything from milk to family values. Surveying over 10,000 advertisements from the past 40 years, "Endless Propaganda" underscores the presence of advertising rhetoric, even in the context of apparently non-partisan collective health issues such as cancer." "The public sphere, argues Paul Rutherford, has been transformed into a huge marketplace of goods and signs. Civil advocacy has become a special art of authority that subjects politics, social behaviour, and public morals to the philosophy and discipline of marketing. Without suggesting that there is one simple way to understand the transformation that democracy has undergone because of this phenomenon, the author introduces and applies the cultural theories of several important philosophers: Habermas, Gramsci, Foucault, Ricoeur, and Baudrillard. The reader is thus given the necessary tools to critically examine the examples at hand and many others that exist beyond the pages of this study."--Jacket
- Language
- eng
- Extent
- 1 online resource (xvi, 365 pages)
- Contents
-
- LIST OF FIGURES -- ACKNOWLEDGMENTS -- ILLUSTRATION CREDITS -- PREFACE -- Introduction: Advertising as Propaganda -- Part I: Beginnings -- *Habermas's Lament -- 1 The Imperialism of the Market: The United States, 1940-1970 -- Part II: Authority's Work -- *Gramsci: Hegemony -- 2 Restoring Order: Nixon's America, Etcetera -- 3 Governing Affluence: The First World in the Seventies -- Part III: Campaigns of Truth -- *Foucault: Discipline -- 4 Healthy Bodies, or the New Paranoia -- 5 Charitable Souls: The Practice of Altruism -- 6 Administered Minds, or Shaming the Citizenry
- 7 Appropriations: Benetton and Others -- *A 'Risk' Technology? -- Part IV: Progress and Its Ills -- *Ricoeur: Utopia/Dystopia -- 8 Technopia and Other Corporate Dreams -- 9 Green Nightmares: Humanity versus Nature -- Part V: Hyperrealities -- *Baudrillard and Company: Spectacle, Image, Simulacrum -- 10 When Politics Becomes Advertising: The American Scene -- Conclusion: Postmodern Democracy -- NOTES -- SELECT BIBLIOGRAPHY -- INDEX -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y -- Z
- Isbn
- 9781442674455
- Label
- Endless propaganda : the advertising of public goods
- Title
- Endless propaganda
- Title remainder
- the advertising of public goods
- Statement of responsibility
- Paul Rutherford
- Subject
-
- Advertising, Public service -- Canada
- Advertising, Public service -- Europe
- Advertising, Public service -- United States
- Advocacy advertising
- Advocacy advertising -- Canada
- Advocacy advertising -- Europe
- Advocacy advertising -- United States
- Bien commun
- Canada
- Canada
- Electronic books
- Europe
- Gedragsbeïnvloeding
- Livres numériques
- Marketing social -- Canada
- Marketing social -- Europe de l'Ouest
- Marketing social -- États-Unis
- POLITICAL SCIENCE -- Public Policy | Cultural Policy
- Propaganda
- Propagande
- Publicité d'intérêt public -- Canada
- Publicité d'intérêt public -- Europe de l'Ouest
- Publicité d'intérêt public -- États-Unis
- Publicité engagée
- Publicité télévisée
- Publicité télévisée -- Aspect social -- États-Unis
- Publicité téléviséé -- Aspect social
- Publicité-plaidoyer -- Aspect social
- Publicité-plaidoyer -- Aspect social -- États-Unis
- SOCIAL SCIENCE -- Anthropology | Cultural
- SOCIAL SCIENCE -- Popular Culture
- Services publics
- Social marketing
- Social marketing -- Canada
- Social marketing -- Europe
- Social marketing -- United States
- Sociale verantwoordelijkheid
- USA
- United States
- Advertenties
- États-Unis
- Öffentliches Gut
- Werbung
- Advertising, Public service
- Language
- eng
- Summary
- "Is there any public discourse left, or has advertising, with its aggressive sales techniques, usurped the role of democratic, civil debate? Beginning in the 1960s, there was a proliferation of social, political, and corporate advertising in affluent, developed nations that spoke to the "public good" on everything from milk to family values. Surveying over 10,000 advertisements from the past 40 years, "Endless Propaganda" underscores the presence of advertising rhetoric, even in the context of apparently non-partisan collective health issues such as cancer." "The public sphere, argues Paul Rutherford, has been transformed into a huge marketplace of goods and signs. Civil advocacy has become a special art of authority that subjects politics, social behaviour, and public morals to the philosophy and discipline of marketing. Without suggesting that there is one simple way to understand the transformation that democracy has undergone because of this phenomenon, the author introduces and applies the cultural theories of several important philosophers: Habermas, Gramsci, Foucault, Ricoeur, and Baudrillard. The reader is thus given the necessary tools to critically examine the examples at hand and many others that exist beyond the pages of this study."--Jacket
- Cataloging source
- N$T
- http://library.link/vocab/creatorDate
- 1944-
- http://library.link/vocab/creatorName
- Rutherford, Paul
- Dewey number
- 306.4/85
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5414
- LC item number
- .R88 2000eb
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/subjectName
-
- Social marketing
- Social marketing
- Social marketing
- Advertising, Public service
- Advertising, Public service
- Advertising, Public service
- Advocacy advertising
- Advocacy advertising
- Advocacy advertising
- Publicité-plaidoyer
- Publicité télévisée
- Publicité-plaidoyer
- Publicité téléviséé
- POLITICAL SCIENCE
- SOCIAL SCIENCE
- SOCIAL SCIENCE
- Advertising, Public service
- Advocacy advertising
- Social marketing
- Canada
- Europe
- United States
- Advertenties
- Sociale verantwoordelijkheid
- Gedragsbeïnvloeding
- Werbung
- Propaganda
- Öffentliches Gut
- Publicité engagée
- Services publics
- Bien commun
- Publicité télévisée
- Propagande
- Canada
- États-Unis
- Marketing social
- Marketing social
- Marketing social
- Publicité d'intérêt public
- Publicité d'intérêt public
- Publicité d'intérêt public
- USA
- Label
- Endless propaganda : the advertising of public goods, Paul Rutherford
- Antecedent source
- unknown
- Bibliography note
- Includes bibliographical references (pages 345-347) and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
-
- LIST OF FIGURES -- ACKNOWLEDGMENTS -- ILLUSTRATION CREDITS -- PREFACE -- Introduction: Advertising as Propaganda -- Part I: Beginnings -- *Habermas's Lament -- 1 The Imperialism of the Market: The United States, 1940-1970 -- Part II: Authority's Work -- *Gramsci: Hegemony -- 2 Restoring Order: Nixon's America, Etcetera -- 3 Governing Affluence: The First World in the Seventies -- Part III: Campaigns of Truth -- *Foucault: Discipline -- 4 Healthy Bodies, or the New Paranoia -- 5 Charitable Souls: The Practice of Altruism -- 6 Administered Minds, or Shaming the Citizenry
- 7 Appropriations: Benetton and Others -- *A 'Risk' Technology? -- Part IV: Progress and Its Ills -- *Ricoeur: Utopia/Dystopia -- 8 Technopia and Other Corporate Dreams -- 9 Green Nightmares: Humanity versus Nature -- Part V: Hyperrealities -- *Baudrillard and Company: Spectacle, Image, Simulacrum -- 10 When Politics Becomes Advertising: The American Scene -- Conclusion: Postmodern Democracy -- NOTES -- SELECT BIBLIOGRAPHY -- INDEX -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y -- Z
- Control code
- 839304607
- Dimensions
- unknown
- Extent
- 1 online resource (xvi, 365 pages)
- File format
- unknown
- Form of item
- online
- Isbn
- 9781442674455
- Level of compression
- unknown
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations
- http://library.link/vocab/ext/overdrive/overdriveId
- 22573/ctt5b0vn
- Quality assurance targets
- not applicable
- Reformatting quality
- unknown
- Sound
- unknown sound
- Specific material designation
- remote
- System control number
- (OCoLC)839304607
- Label
- Endless propaganda : the advertising of public goods, Paul Rutherford
- Antecedent source
- unknown
- Bibliography note
- Includes bibliographical references (pages 345-347) and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
-
- LIST OF FIGURES -- ACKNOWLEDGMENTS -- ILLUSTRATION CREDITS -- PREFACE -- Introduction: Advertising as Propaganda -- Part I: Beginnings -- *Habermas's Lament -- 1 The Imperialism of the Market: The United States, 1940-1970 -- Part II: Authority's Work -- *Gramsci: Hegemony -- 2 Restoring Order: Nixon's America, Etcetera -- 3 Governing Affluence: The First World in the Seventies -- Part III: Campaigns of Truth -- *Foucault: Discipline -- 4 Healthy Bodies, or the New Paranoia -- 5 Charitable Souls: The Practice of Altruism -- 6 Administered Minds, or Shaming the Citizenry
- 7 Appropriations: Benetton and Others -- *A 'Risk' Technology? -- Part IV: Progress and Its Ills -- *Ricoeur: Utopia/Dystopia -- 8 Technopia and Other Corporate Dreams -- 9 Green Nightmares: Humanity versus Nature -- Part V: Hyperrealities -- *Baudrillard and Company: Spectacle, Image, Simulacrum -- 10 When Politics Becomes Advertising: The American Scene -- Conclusion: Postmodern Democracy -- NOTES -- SELECT BIBLIOGRAPHY -- INDEX -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y -- Z
- Control code
- 839304607
- Dimensions
- unknown
- Extent
- 1 online resource (xvi, 365 pages)
- File format
- unknown
- Form of item
- online
- Isbn
- 9781442674455
- Level of compression
- unknown
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations
- http://library.link/vocab/ext/overdrive/overdriveId
- 22573/ctt5b0vn
- Quality assurance targets
- not applicable
- Reformatting quality
- unknown
- Sound
- unknown sound
- Specific material designation
- remote
- System control number
- (OCoLC)839304607
Subject
- Advertising, Public service -- Canada
- Advertising, Public service -- Europe
- Advertising, Public service -- United States
- Advocacy advertising
- Advocacy advertising -- Canada
- Advocacy advertising -- Europe
- Advocacy advertising -- United States
- Bien commun
- Canada
- Canada
- Electronic books
- Europe
- Gedragsbeïnvloeding
- Livres numériques
- Marketing social -- Canada
- Marketing social -- Europe de l'Ouest
- Marketing social -- États-Unis
- POLITICAL SCIENCE -- Public Policy | Cultural Policy
- Propaganda
- Propagande
- Publicité d'intérêt public -- Canada
- Publicité d'intérêt public -- Europe de l'Ouest
- Publicité d'intérêt public -- États-Unis
- Publicité engagée
- Publicité télévisée
- Publicité télévisée -- Aspect social -- États-Unis
- Publicité téléviséé -- Aspect social
- Publicité-plaidoyer -- Aspect social
- Publicité-plaidoyer -- Aspect social -- États-Unis
- SOCIAL SCIENCE -- Anthropology | Cultural
- SOCIAL SCIENCE -- Popular Culture
- Services publics
- Social marketing
- Social marketing -- Canada
- Social marketing -- Europe
- Social marketing -- United States
- Sociale verantwoordelijkheid
- USA
- United States
- Advertenties
- États-Unis
- Öffentliches Gut
- Werbung
- Advertising, Public service
Genre
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.umsl.edu/portal/Endless-propaganda--the-advertising-of-public/kjMTsWeUNE0/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.umsl.edu/portal/Endless-propaganda--the-advertising-of-public/kjMTsWeUNE0/">Endless propaganda : the advertising of public goods, Paul Rutherford</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.umsl.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.umsl.edu/">University of Missouri-St. Louis Libraries</a></span></span></span></span></div>
