Coverart for item
The Resource English media texts, past and present : language and textual structure, edited by Friedrich Ungerer

English media texts, past and present : language and textual structure, edited by Friedrich Ungerer

Label
English media texts, past and present : language and textual structure
Title
English media texts, past and present
Title remainder
language and textual structure
Statement of responsibility
edited by Friedrich Ungerer
Contributor
Subject
Genre
Language
eng
Summary
This book is among the first to combine a historical view of media texts with a critical look at their textual diversity today. The thirteen chapters cover corpora of early news-papers and pamphlets, present-day news stories and commentaries, TV talk shows and commercials as well as internet presentations. The studies focus on the wide range of text types in 18th century newspapers and the interpersonal strategies of pamphlets; they pursue the development of the persuasive potential of headlines and advertisements right down to the sophisticated postmodernist and multilingual examples of today
Member of
Cataloging source
INU
Dewey number
302.23/01/4
Index
index present
LC call number
P96.L34
LC item number
E54 2000eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Ungerer, Friedrich
Series statement
Pragmatics & beyond,
Series volume
new ser. 80
http://library.link/vocab/subjectName
  • Mass media and language
  • Discourse analysis
  • English language
  • Médias et langage
  • Analyse du discours
  • Anglais (Langue)
  • LANGUAGE ARTS & DISCIPLINES
  • Linguistics / General
  • Discourse analysis
  • English language
  • Mass media and language
  • Fachsprache
  • Massenmedien
  • Sprache
  • Diskursanalyse
  • Text
  • Englisch
  • Communication & Mass Media
  • Journalism & Communications
  • Médias et langage
  • Anglais (langue)
  • Englisch
  • Rostock <1998>
Label
English media texts, past and present : language and textual structure, edited by Friedrich Ungerer
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
ENGLISH MEDIA TEXTS -- PAST AND PRESENT; Editorial page; Title page; LCC data; Table of Contents; Introduction; Part 1. News, Headlines, Advertisements: How Newspapers Developed; 1. ZEN: Preparing the Zurich English Newspaper Corpus1; 2. Pamphlets and Early Newspapers; 3. The Emergence and Development of Headlines in British Newspapers; 4. Women and Headline-Policy in German and English Local Daily Newspapers; 5. Two Hundred Years of Advertising in The Times; 6. "Look how Sexist our Advert is!"; Part 2. The Genres of Present-day Newspapers: A Critical View
Control code
70765377
Dimensions
unknown
Extent
1 online resource (xiv, 286 pages)
Form of item
online
Isbn
9789027250995
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
System control number
(OCoLC)70765377
Label
English media texts, past and present : language and textual structure, edited by Friedrich Ungerer
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
ENGLISH MEDIA TEXTS -- PAST AND PRESENT; Editorial page; Title page; LCC data; Table of Contents; Introduction; Part 1. News, Headlines, Advertisements: How Newspapers Developed; 1. ZEN: Preparing the Zurich English Newspaper Corpus1; 2. Pamphlets and Early Newspapers; 3. The Emergence and Development of Headlines in British Newspapers; 4. Women and Headline-Policy in German and English Local Daily Newspapers; 5. Two Hundred Years of Advertising in The Times; 6. "Look how Sexist our Advert is!"; Part 2. The Genres of Present-day Newspapers: A Critical View
Control code
70765377
Dimensions
unknown
Extent
1 online resource (xiv, 286 pages)
Form of item
online
Isbn
9789027250995
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
System control number
(OCoLC)70765377

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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