Coverart for item
The Resource Essential Law for Marketers

Essential Law for Marketers

Label
Essential Law for Marketers
Title
Essential Law for Marketers
Creator
Subject
Language
eng
Summary
This completely updated and revised edition of the bestselling book in its field helps you to understand the basic legal principles applied in England and Wales that impact on your work in sales and marketing. We'll give you the confidence to make authoritative statements online and offline, and comply with legal requirements in sales and marketing practice. You'll understand the implications of EU laws and regulations, and how to prevent legal barriers stifling competition in your market segment. Jargon free, accessible, no detailed knowledge required, signposts the reader to all the
Member of
Cataloging source
EBLCP
http://library.link/vocab/creatorName
Kolah, Ardi
Dewey number
343.4208
Index
index present
LC call number
KD2206 .K65 2012
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Guru in a Bottle
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
  • Sales
  • Sales
  • Marketing
  • LAW
  • Marketing
  • Sales
  • England
  • European Union countries
  • Wales
Label
Essential Law for Marketers
Instantiates
Publication
Note
Legal framework: the UK and the European Union
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • About the author; About the editor; Foreword; by Jonathan Coad, Partner, Lewis Silkin; Introduction; The law as it applies to England and Wales; About Guru in a Bottle®; 1 Making agreements; Introduction; Negotiation; Heads of terms; Use of standard terms of business; Relevant statutory framework for sale of goods, services or goods and services; Marketing agency agreement; Distributorship agreement; Website contract; Remedies available for breach of contract; Misrepresentation; References; 2 Making statements in sales and marketing; Introduction; Definitions of tortious liability
  • Distinction between contract and tortRemedies in contract not available in tort; Negligent misstatements; Misrepresentation made in sales and marketing contracts; Fraudulent misrepresentation; Negligent misrepresentation; Innocent misrepresentation; Remedies for misrepresentation; Defamation; Remedies for defamation; Tort of malicious falsehood; References; 3 Legal barriers to market entry; Introduction; Design rights as a barrier to market entry; Trademark as a barrier to market entry; Passing-off action as a barrier to market entry; Copyright as a barrier to market entry
  • Generic top-level domains (gTLDs) as a barrier to market entryReferences and further reading; 4 Legal requirements for sales and marketing activities; Introduction; ICC Consolidated Code for Advertising and Marketing Communications Practice (2011); EU Consumer Rights Directive 2011; Consumer Protection from Unfair Trading Regulations (CPRs) 2008; Business Protection from Misleading Marketing Regulations (BPRs) 2008; Advertising Standards Authority (ASA) CAP and BCAP Codes; ASA regulation of marketing activities on websites
  • Protection of children and young people from sales and marketing exploitationReferences and further reading; 5 Law as a weapon for competitive sales and marketing advantage; Introduction; The UK and EU advertising regime; Comparative advertising as a weapon for achieving sales and marketing advantage; Product placement on television as a weapon for achieving sales and marketing advantage; References and further reading; 6 Direct marketing and direct selling; Introduction; Data Protection Act 1998; Conducting an internal audit to ensure compliance with the DPA 1998; E-mail marketing
  • Proximity and m-marketingDistance selling; Future reform of data protection regulation in the EU; References and further reading; 7 The EU Privacy and Electronic Communications Regulations; Introduction; Background to the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011; Implementation of the 'Cookie Directive' in the UK; Modification to the law of privacy as a result of the 2011 Regulations; Online advertising and marketing; References; 8 Sales and price promotions; Introduction; Discounts and other special offers
Control code
823723466
Dimensions
unknown
Extent
1 online resource (376 pages)
Form of item
online
Isbn
9780749464516
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
  • 422605
  • 5565c432-90d7-4293-b48f-0e5a6800bd15
Specific material designation
remote
System control number
(OCoLC)823723466
Label
Essential Law for Marketers
Publication
Note
Legal framework: the UK and the European Union
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • About the author; About the editor; Foreword; by Jonathan Coad, Partner, Lewis Silkin; Introduction; The law as it applies to England and Wales; About Guru in a Bottle®; 1 Making agreements; Introduction; Negotiation; Heads of terms; Use of standard terms of business; Relevant statutory framework for sale of goods, services or goods and services; Marketing agency agreement; Distributorship agreement; Website contract; Remedies available for breach of contract; Misrepresentation; References; 2 Making statements in sales and marketing; Introduction; Definitions of tortious liability
  • Distinction between contract and tortRemedies in contract not available in tort; Negligent misstatements; Misrepresentation made in sales and marketing contracts; Fraudulent misrepresentation; Negligent misrepresentation; Innocent misrepresentation; Remedies for misrepresentation; Defamation; Remedies for defamation; Tort of malicious falsehood; References; 3 Legal barriers to market entry; Introduction; Design rights as a barrier to market entry; Trademark as a barrier to market entry; Passing-off action as a barrier to market entry; Copyright as a barrier to market entry
  • Generic top-level domains (gTLDs) as a barrier to market entryReferences and further reading; 4 Legal requirements for sales and marketing activities; Introduction; ICC Consolidated Code for Advertising and Marketing Communications Practice (2011); EU Consumer Rights Directive 2011; Consumer Protection from Unfair Trading Regulations (CPRs) 2008; Business Protection from Misleading Marketing Regulations (BPRs) 2008; Advertising Standards Authority (ASA) CAP and BCAP Codes; ASA regulation of marketing activities on websites
  • Protection of children and young people from sales and marketing exploitationReferences and further reading; 5 Law as a weapon for competitive sales and marketing advantage; Introduction; The UK and EU advertising regime; Comparative advertising as a weapon for achieving sales and marketing advantage; Product placement on television as a weapon for achieving sales and marketing advantage; References and further reading; 6 Direct marketing and direct selling; Introduction; Data Protection Act 1998; Conducting an internal audit to ensure compliance with the DPA 1998; E-mail marketing
  • Proximity and m-marketingDistance selling; Future reform of data protection regulation in the EU; References and further reading; 7 The EU Privacy and Electronic Communications Regulations; Introduction; Background to the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011; Implementation of the 'Cookie Directive' in the UK; Modification to the law of privacy as a result of the 2011 Regulations; Online advertising and marketing; References; 8 Sales and price promotions; Introduction; Discounts and other special offers
Control code
823723466
Dimensions
unknown
Extent
1 online resource (376 pages)
Form of item
online
Isbn
9780749464516
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
http://library.link/vocab/ext/overdrive/overdriveId
  • 422605
  • 5565c432-90d7-4293-b48f-0e5a6800bd15
Specific material designation
remote
System control number
(OCoLC)823723466

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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