The Resource Expanding a TV's measurement monopoly : Nielsen's inclusion of new media subfields, by Andrew T. Yost

Expanding a TV's measurement monopoly : Nielsen's inclusion of new media subfields, by Andrew T. Yost

Label
Expanding a TV's measurement monopoly : Nielsen's inclusion of new media subfields
Title
Expanding a TV's measurement monopoly
Title remainder
Nielsen's inclusion of new media subfields
Statement of responsibility
by Andrew T. Yost
Creator
Contributor
Author
Thesis advisor
Subject
Genre
Language
eng
Summary
Digital media provide multiple measures to quantify television audiences. Newer measures challenge Nielsen Ratings established status as the market information regime on which audiences are commoditized. Although, such changes have reconstituted the field, few studies on audience measurement have holistically identified factors driving this development. Adopting an institutional lens, I advocate that that both endogenous and exogenous "functional pressures" contribute to such changes. For television these are: a) the imperfect but accepted nature of television ratings (endogenous) and b) the shift in user preference to increasingly consume media online (exogenous). Assuming these changes impact Nielsen significantly, I historically analyze The Nielsen Companys response(s) to the rise of newer information regimes between 2006 and 2015. My data source is the media and advertising trade press (Broadcasting & Cable, Advertising Age, Gigaom and TechCrunch). I find that Nielsen is able to once again monopolize audience measurement in the redefined field by identifying the developing niches of market information therein and the players occupying these new informational subfields
Cataloging source
MUU
http://library.link/vocab/creatorName
Yost, Andrew T
Degree
M.A.
Dissertation note
Thesis
Dissertation year
2015.
Government publication
government publication of a state province territory dependency etc
Granting institution
University of Missouri--Columbia
Index
no index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
  • theses
http://library.link/vocab/relatedWorkOrContributorName
Taneja, Harsh
http://library.link/vocab/subjectName
  • A.C. Nielsen Company
  • Television programs
  • Television programs
  • Television programs
Label
Expanding a TV's measurement monopoly : Nielsen's inclusion of new media subfields, by Andrew T. Yost
Instantiates
Publication
Note
  • "A Thesis presented to the Faculty of the Graduate School at the University of Missouri--Columbia In Partial Fulfillment of the Requirements for the Degree Master of Arts."
  • Thesis supervisor: Dr. Harsh Taneja
Bibliography note
Includes bibliographical references (pages 48-52)
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
958837942
Extent
1 online resource (v, 55 pages)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Media type code
c
Specific material designation
remote
System control number
(OCoLC)958837942
Label
Expanding a TV's measurement monopoly : Nielsen's inclusion of new media subfields, by Andrew T. Yost
Publication
Note
  • "A Thesis presented to the Faculty of the Graduate School at the University of Missouri--Columbia In Partial Fulfillment of the Requirements for the Degree Master of Arts."
  • Thesis supervisor: Dr. Harsh Taneja
Bibliography note
Includes bibliographical references (pages 48-52)
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
958837942
Extent
1 online resource (v, 55 pages)
Form of item
online
Media category
computer
Media MARC source
rdamedia
Media type code
c
Specific material designation
remote
System control number
(OCoLC)958837942

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