Coverart for item
The Resource Food marketing to children and youth : threat or opportunity?, Committee on Food Marketing and the Diets of Children and Youth, Food and Nutrition Board, Board on Children, Youth, and Families ; J. Michael McGinnis, Jennifer Appleton Gootman, Vivica I. Kraak, editors

Food marketing to children and youth : threat or opportunity?, Committee on Food Marketing and the Diets of Children and Youth, Food and Nutrition Board, Board on Children, Youth, and Families ; J. Michael McGinnis, Jennifer Appleton Gootman, Vivica I. Kraak, editors

Label
Food marketing to children and youth : threat or opportunity?
Title
Food marketing to children and youth
Title remainder
threat or opportunity?
Statement of responsibility
Committee on Food Marketing and the Diets of Children and Youth, Food and Nutrition Board, Board on Children, Youth, and Families ; J. Michael McGinnis, Jennifer Appleton Gootman, Vivica I. Kraak, editors
Creator
Contributor
Subject
Genre
Language
eng
Summary
Annotation Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factors-their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environments-all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy
Cataloging source
BUF
Dewey number
618.92/39
Illustrations
illustrations
Index
index present
LC call number
RJ399.C6
LC item number
F66 2006b
Literary form
non fiction
NAL call number
RJ206
NAL item number
.F66 2006
Nature of contents
  • dictionaries
  • bibliography
NLM call number
WS 115
NLM item number
I59f 2006
http://bibfra.me/vocab/lite/organizationName
Institute of Medicine (U.S.)
http://library.link/vocab/relatedWorkOrContributorName
  • McGinnis, J. Michael
  • Gootman, Jennifer Appleton
  • Kraak, Vivica I
http://library.link/vocab/subjectName
  • Obesity in children
  • Child health services
  • Nutrition policy
  • Health promotion
  • Food industry and trade
  • Food
  • Adolescent
  • Advertising
  • Child
  • Diet
  • Feeding Behavior
  • Public Policy
  • Enfants
  • Jeunesse
  • Aliments
  • Cibles (Marketing)
  • Promotion de la santé
  • Politique alimentaire
  • Enfants consommateurs
  • MEDICAL
  • HEALTH & FITNESS
  • Child health services
  • Food industry and trade
  • Health promotion
  • Nutrition policy
  • Obesity in children
  • United States
Label
Food marketing to children and youth : threat or opportunity?, Committee on Food Marketing and the Diets of Children and Youth, Food and Nutrition Board, Board on Children, Youth, and Families ; J. Michael McGinnis, Jennifer Appleton Gootman, Vivica I. Kraak, editors
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Setting the stage -- Health, diet, and eating patterns of children and youth -- Factors shaping food and beverage consumption of children and youth -- Food and beverage marketing to children and youth -- Influence of marketing on the diets and diet-related health of children and youth -- Public policy issues in food and beverage marketing to children and youth -- Findings, recommendations, next steps
Control code
62777902
Dimensions
unknown
Extent
1 online resource (1 volume (various pagings))
Form of item
online
Isbn
9781280447303
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)62777902
Label
Food marketing to children and youth : threat or opportunity?, Committee on Food Marketing and the Diets of Children and Youth, Food and Nutrition Board, Board on Children, Youth, and Families ; J. Michael McGinnis, Jennifer Appleton Gootman, Vivica I. Kraak, editors
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Setting the stage -- Health, diet, and eating patterns of children and youth -- Factors shaping food and beverage consumption of children and youth -- Food and beverage marketing to children and youth -- Influence of marketing on the diets and diet-related health of children and youth -- Public policy issues in food and beverage marketing to children and youth -- Findings, recommendations, next steps
Control code
62777902
Dimensions
unknown
Extent
1 online resource (1 volume (various pagings))
Form of item
online
Isbn
9781280447303
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)62777902

Library Locations

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      38.710138 -90.311107
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