Coverart for item
The Resource Franchise : the golden arches in Black America, Marcia Chatelain

Franchise : the golden arches in Black America, Marcia Chatelain

Label
Franchise : the golden arches in Black America
Title
Franchise
Title remainder
the golden arches in Black America
Statement of responsibility
Marcia Chatelain
Creator
Author
Subject
Language
eng
Summary
"From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America. Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who -- in the troubled years after King's assassination -- believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to whither"--
Assigning source
Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorDate
1979-
http://library.link/vocab/creatorName
Chatelain, Marcia
Dewey number
338.70973
Illustrations
illustrations
Index
index present
LC call number
TX945.3
LC item number
.C46 2020
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • McDonald's Corporation
  • Fast food restaurants
  • Franchises (Retail trade)
  • Business enterprises
  • African Americans
  • Race discrimination
  • African Americans
  • McDonald's Corporation
  • HOUSE & HOME / General
  • African Americans
  • African Americans
  • Business enterprises
  • Fast food restaurants
  • Franchises (Retail trade)
  • Race discrimination
  • United States
Label
Franchise : the golden arches in Black America, Marcia Chatelain
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages [277]-312) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction : from sit-in to drive-thru -- Fast food civil rights -- Burgers in the age of black capitalism -- The burger boycott and the ballot box -- Bending the golden arches -- Black America, brought to you by... -- A fair share of the pie -- The miracle of the golden arches -- Conclusion : bigger than a hamburger
Control code
1102474552
Dimensions
25 cm
Edition
First edition.
Extent
324 pages
Isbn
9781631493942
Lccn
2019030794
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)1102474552
Label
Franchise : the golden arches in Black America, Marcia Chatelain
Publication
Bibliography note
Includes bibliographical references (pages [277]-312) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction : from sit-in to drive-thru -- Fast food civil rights -- Burgers in the age of black capitalism -- The burger boycott and the ballot box -- Bending the golden arches -- Black America, brought to you by... -- A fair share of the pie -- The miracle of the golden arches -- Conclusion : bigger than a hamburger
Control code
1102474552
Dimensions
25 cm
Edition
First edition.
Extent
324 pages
Isbn
9781631493942
Lccn
2019030794
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(OCoLC)1102474552

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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