Coverart for item
The Resource Frontrunners or copycats?, Birgitte Tufte, Jeanette Rasmussen & Lars Bech Christensen (editors), (electronic resource)

Frontrunners or copycats?, Birgitte Tufte, Jeanette Rasmussen & Lars Bech Christensen (editors), (electronic resource)

Label
Frontrunners or copycats?
Title
Frontrunners or copycats?
Statement of responsibility
Birgitte Tufte, Jeanette Rasmussen & Lars Bech Christensen (editors)
Contributor
Subject
Genre
Language
eng
Summary
Annotation:
Cataloging source
CaPaEBR
LC call number
HF5415.32
LC item number
.F76 2005eb
http://library.link/vocab/relatedWorkOrContributorName
  • Handelshøjskolen i København
  • ebrary, Inc
http://library.link/vocab/subjectName
  • Child consumers
  • Young consumers
  • Children
  • Teenagers
  • Advertising and children
  • Advertising and youth
Summary expansion
Frontrunners or Copycats? presents various perspectives on children, adolescents, consumption and media. Most of the articles in the book are edited papers from an International Seminar held last year at The Copenhagen Business School. The articles are based on recent studies in the field of children/young people and consumption. Children and young people may be defined as innovators or trendsetters regarding new media and consumption. Or they may - on the contrary - be defined as vulnerable creatures who need protection. For quite some time this has been a topic for discussion among different groups such as educators, parents, marketers, researchers and others. The discussion is central when it comes to research. Some researchers consider the child as vulnerable, as a "social becoming" whereas others have the perception that the child is competent i.e. is a "social being."The overall objective of this book is to give a broad variety of perspectives in relation to this important debate. For this purpose the articles cover historical perspectives on childhood, the concept of innovators, legal, generational and advertising perspectives and facts about children's and adolescents' use of new media such as the Internet and their role as consumers in today's consumer society. The book addresses itself to researchers, teachers, marketers, parents, students and others who want to be informed about the latest research within the above mentioned area
Label
Frontrunners or copycats?, Birgitte Tufte, Jeanette Rasmussen & Lars Bech Christensen (editors), (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references
Control code
OCM1bookssj0000645893
Dimensions
unknown
Edition
1st ed.
Extent
172 p.
Governing access note
License restrictions may limit access
Isbn
9788763001359
Other physical details
ill.
Specific material designation
remote
System control number
(WaSeSS)ssj0000645893
Label
Frontrunners or copycats?, Birgitte Tufte, Jeanette Rasmussen & Lars Bech Christensen (editors), (electronic resource)
Publication
Bibliography note
Includes bibliographical references
Control code
OCM1bookssj0000645893
Dimensions
unknown
Edition
1st ed.
Extent
172 p.
Governing access note
License restrictions may limit access
Isbn
9788763001359
Other physical details
ill.
Specific material designation
remote
System control number
(WaSeSS)ssj0000645893

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