Coverart for item
The Resource Future marketing : targeting seniors, Boomers, and Generations X and Y, Joe Marconi

Future marketing : targeting seniors, Boomers, and Generations X and Y, Joe Marconi

Label
Future marketing : targeting seniors, Boomers, and Generations X and Y
Title
Future marketing
Title remainder
targeting seniors, Boomers, and Generations X and Y
Statement of responsibility
Joe Marconi
Creator
Subject
Language
eng
Summary
"If you're in tune with only your peers, how can you market to the rest of us? Future Marketing, Joe Marconi's expose on marketing for the 21st century, reveals the complexities, characteristics, habits, and preferences of four major consumer groups: Seniors, Baby Boomers, and Generations X and Y. How to reach these groups, using powerful new marketing tools both wisely and well, is the focus of this groundbreaking new guide for today's marketer." "In-depth case studies reveal the secrets of successful future marketing strategies as practiced by such brands as Amazon.com, HBO, IKEA, American Girl, Barbie, and many more who are maximizing both "new" and "old" media to make lasting connections with their targeted markets."--Jacket
Cataloging source
DLC
http://library.link/vocab/creatorName
Marconi, Joe
Dewey number
658.8
Illustrations
illustrations
Index
index present
LC call number
HF5415.127
LC item number
.M35 2001
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
Target marketing
Label
Future marketing : targeting seniors, Boomers, and Generations X and Y, Joe Marconi
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 235-237) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
pt. 1: Meeting the market. -- Something for everybody: mass marketing to the (various) masses -- Segmenting the market: understanding demographics and psychographics -- Research and technology: what once was R & D is now R & T -- pt. 2: Marketing to the generations. -- Targets big enough to miss -- Marketing to Baby Boomers -- Marketing to Generation X -- Marketing to Generation Y -- Marketing to seniors -- pt. 3: Marketing then and now. -- Cycles, trends, and just good ideas -- Successful brand strategies: past, present, and future -- The future marketing casebook: Amazon.com, Barnes & Noble, Barbie, American Girl, Beanie Babies, HBO, IKEA, Starbucks -- 21st-century media: how the Internet, cable and satellite TV, specialty print, and direct marketing have changed the media and changed the rules -- What's next?
Control code
44979586
Dimensions
24 cm
Extent
x, 244 pages
Isbn
9780658001383
Lccn
00038000
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
Label
Future marketing : targeting seniors, Boomers, and Generations X and Y, Joe Marconi
Publication
Bibliography note
Includes bibliographical references (pages 235-237) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
pt. 1: Meeting the market. -- Something for everybody: mass marketing to the (various) masses -- Segmenting the market: understanding demographics and psychographics -- Research and technology: what once was R & D is now R & T -- pt. 2: Marketing to the generations. -- Targets big enough to miss -- Marketing to Baby Boomers -- Marketing to Generation X -- Marketing to Generation Y -- Marketing to seniors -- pt. 3: Marketing then and now. -- Cycles, trends, and just good ideas -- Successful brand strategies: past, present, and future -- The future marketing casebook: Amazon.com, Barnes & Noble, Barbie, American Girl, Beanie Babies, HBO, IKEA, Starbucks -- 21st-century media: how the Internet, cable and satellite TV, specialty print, and direct marketing have changed the media and changed the rules -- What's next?
Control code
44979586
Dimensions
24 cm
Extent
x, 244 pages
Isbn
9780658001383
Lccn
00038000
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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