Coverart for item
The Resource Gender and candidate communication : videoStyle, webStyle, newsStyle, Dianne G. Bystrom [and three others]

Gender and candidate communication : videoStyle, webStyle, newsStyle, Dianne G. Bystrom [and three others]

Label
Gender and candidate communication : videoStyle, webStyle, newsStyle
Title
Gender and candidate communication
Title remainder
videoStyle, webStyle, newsStyle
Statement of responsibility
Dianne G. Bystrom [and three others]
Contributor
Subject
Language
eng
Summary
A poll as recently as 2000 revealed that one third of the population thinks 'there are general characteristics about women that make them less qualified to serve as president'. As the public and the media rely on long-held stereotypes, female candidates must focus even harder on the way they want to define their own image through traditional mass media, such as television, and new forms, such as the internet. VideoStyle, WebStyle, NewStyle digs deep into the campaigns of the last decade sifting through thousands of ads, websites, and newspaper articles to find out how successful candidates have been in breaking down these gender stereotypes.; Among their findings are that female candidates dress more formally, smile more, act 'tougher' when they can, and prefer scare tactics to aggressive attack ads. This book also presents the most comprehensive, systematic method yet for identifying and understanding self-presentation strategies on the web. The internet may be the medium of the future, but Bystrom has found that coverage on the web tends to draw even more heavily on old stereotypes
Member of
Cataloging source
N$T
Dewey number
324.7/3/0820973
Index
index present
LC call number
HQ1236.5.U6
LC item number
G44 2004eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Bystrom, Dianne G
Series statement
Gender politics, global issues
http://library.link/vocab/subjectName
  • Women political candidates
  • Women political candidates
  • Mass media and women
  • Communication in politics
  • Political campaigns
  • POLITICAL SCIENCE
  • Communication in politics
  • Mass media and women
  • Political campaigns
  • Women political candidates
  • United States
Label
Gender and candidate communication : videoStyle, webStyle, newsStyle, Dianne G. Bystrom [and three others]
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 227-236) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Part I Women, Communication, and Politics -- chapter 1 Women, Communication, and Politics: An Introduction -- chapter 2 VideoStyle, WebStyle, and NewsStyle: A Framework for Gendered Analysis -- part Part II Campaign Advertising: Gendered Messages, Gendered Reactions -- chapter 3 VideoStyle: Communication Messages through Campaign Advertising -- chapter 4 The Interaction of Electoral Status, Political Party, and VideoStyle -- chapter 5 VideoStyles in the 2002 Kansas Governor's Race: A Case Study -- chapter 6 Voter Reactions to Candidate VideoStyle -- part Part III Candidate Web Sites: Gendered Messages, Reactions -- chapter 7 WebStyle: Communication Messages through Candidates' Web Sites -- chapter 8 WebStyles in a North Carolina U.S. Senate Race and a Montana Gubernatorial Race: A Case Study -- chapter 9 Voter Reactions to Candidate WebStyle -- part Part IV Media Coverage of Candidates: Gendered Messages, Gendered Reactions -- chapter 10 NewsStyle: Media Coverage of Candidate Presentation -- chapter 11 NewsStyles in the 2000 New York U.S. Senate Campaign: A Case Study -- chapter 12 Gendered Reactions to Media Coverage -- part Part V Gender and Political Communication in Future Campaigns -- chapter 13 Gendered Political Campaign Communication: Implications for the Future
Control code
57175319
Dimensions
unknown
Extent
1 online resource (v, 240 pages)
Form of item
online
Isbn
9781135939410
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)57175319
Label
Gender and candidate communication : videoStyle, webStyle, newsStyle, Dianne G. Bystrom [and three others]
Publication
Bibliography note
Includes bibliographical references (pages 227-236) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Part I Women, Communication, and Politics -- chapter 1 Women, Communication, and Politics: An Introduction -- chapter 2 VideoStyle, WebStyle, and NewsStyle: A Framework for Gendered Analysis -- part Part II Campaign Advertising: Gendered Messages, Gendered Reactions -- chapter 3 VideoStyle: Communication Messages through Campaign Advertising -- chapter 4 The Interaction of Electoral Status, Political Party, and VideoStyle -- chapter 5 VideoStyles in the 2002 Kansas Governor's Race: A Case Study -- chapter 6 Voter Reactions to Candidate VideoStyle -- part Part III Candidate Web Sites: Gendered Messages, Reactions -- chapter 7 WebStyle: Communication Messages through Candidates' Web Sites -- chapter 8 WebStyles in a North Carolina U.S. Senate Race and a Montana Gubernatorial Race: A Case Study -- chapter 9 Voter Reactions to Candidate WebStyle -- part Part IV Media Coverage of Candidates: Gendered Messages, Gendered Reactions -- chapter 10 NewsStyle: Media Coverage of Candidate Presentation -- chapter 11 NewsStyles in the 2000 New York U.S. Senate Campaign: A Case Study -- chapter 12 Gendered Reactions to Media Coverage -- part Part V Gender and Political Communication in Future Campaigns -- chapter 13 Gendered Political Campaign Communication: Implications for the Future
Control code
57175319
Dimensions
unknown
Extent
1 online resource (v, 240 pages)
Form of item
online
Isbn
9781135939410
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)57175319

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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