Coverart for item
The Resource Geomarketing : methods and strategies in special martketing, Gerard Cliquet ; [Translated by Eugene Hughes], (electronic resource)

Geomarketing : methods and strategies in special martketing, Gerard Cliquet ; [Translated by Eugene Hughes], (electronic resource)

Label
Geomarketing : methods and strategies in special martketing
Title
Geomarketing
Title remainder
methods and strategies in special martketing
Statement of responsibility
Gerard Cliquet ; [Translated by Eugene Hughes]
Creator
Contributor
Subject
Language
  • eng
  • fre
  • eng
Summary
Annotation:
Member of
Cataloging source
CaPaEBR
http://library.link/vocab/creatorName
Cliquet, Gérard
Dewey number
658.8/04
LC call number
HF5415.127
LC item number
.C5513 2006eb
http://library.link/vocab/relatedWorkOrContributorName
  • Hughes, Eugene
  • ebrary, Inc
Series statement
Geographical information systems series
http://library.link/vocab/subjectName
  • Target marketing
  • Consumer behavior
Summary expansion
This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader. The book also covers the way geographic techniques help to solve marketing problems and contains chapters written by contributors with extensive experience in this field; given that it is crucial for companies to direct their marketing correctly at their target audience, this will be indispensable reading for those involved in this area
Label
Geomarketing : methods and strategies in special martketing, Gerard Cliquet ; [Translated by Eugene Hughes], (electronic resource)
Instantiates
Publication
Note
English translation of: Le géomarketing : méthodes et stratégies du marketing spatial published by Hermes Science/Lavoisier in 2002
Bibliography note
Includes bibliographical references and index
Contents
  • pt. 1. Consumer behavior and geographic information -- pt. 2. Retail location and geographic information -- pt. 3. Marketing management and geographic information
  • pt. 1. Consumer behavior and geographic information -- pt. 2. Retail location and geographic information -- pt. 3. Marketing management and geographic information
  • pt. 1. Consumer behavior and geographic information -- pt. 2. Retail location and geographic information -- pt. 3. Marketing management and geographic information
Control code
OCM1bookssj0000161997
Dimensions
unknown
Edition
1st ed.
Extent
327 p.
Governing access note
License restrictions may limit access
Isbn
9780470394465
Isbn Type
(e-book)
Other physical details
ill.
Specific material designation
remote
System control number
(WaSeSS)ssj0000161997
Label
Geomarketing : methods and strategies in special martketing, Gerard Cliquet ; [Translated by Eugene Hughes], (electronic resource)
Publication
Note
English translation of: Le géomarketing : méthodes et stratégies du marketing spatial published by Hermes Science/Lavoisier in 2002
Bibliography note
Includes bibliographical references and index
Contents
  • pt. 1. Consumer behavior and geographic information -- pt. 2. Retail location and geographic information -- pt. 3. Marketing management and geographic information
  • pt. 1. Consumer behavior and geographic information -- pt. 2. Retail location and geographic information -- pt. 3. Marketing management and geographic information
  • pt. 1. Consumer behavior and geographic information -- pt. 2. Retail location and geographic information -- pt. 3. Marketing management and geographic information
Control code
OCM1bookssj0000161997
Dimensions
unknown
Edition
1st ed.
Extent
327 p.
Governing access note
License restrictions may limit access
Isbn
9780470394465
Isbn Type
(e-book)
Other physical details
ill.
Specific material designation
remote
System control number
(WaSeSS)ssj0000161997

Library Locations

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      38.710138 -90.311107
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