Coverart for item
The Resource Global perspectives in marketing, edited by Erdener Kaynak

Global perspectives in marketing, edited by Erdener Kaynak

Label
Global perspectives in marketing
Title
Global perspectives in marketing
Statement of responsibility
edited by Erdener Kaynak
Contributor
Subject
Language
eng
Cataloging source
DLC
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Kaynak, Erdener
http://library.link/vocab/subjectName
  • Export marketing
  • Comparative marketing
Label
Global perspectives in marketing, edited by Erdener Kaynak
Instantiates
Publication
Note
  • Praeger special studies/Praeger scientific
  • Includes index
Bibliography note
Bibliography: pages 249-253
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Foreword / Philip Kotler -- Introduction / Robert Bartels -- Globalization in international markets / Erdener Kaynak -- Global retail strategy and productivity planning : some international comparisons / Saeed Samiee -- Global perspectives on advertising control / Jean J. Boddewyn -- Global franchising / Marilyn L. Liebrenz -- Perceived country attractiveness : a conjoint measurement approach / Inder Khera, David Karns -- Global spread of supermarkets : some experiences from Turkey / Erdener Kaynak -- Export pricing of China's industrial goods : problems and suggested solutions / Mun Kin-chok -- Marketing policies and strategies in West Africa / Françoise Simon-Miller -- The consumption function and the role of marketing in global economic development / Edward W. Cundiff, Marye Tharp Hilger -- The globalization of consumption patterns : an empirical investigation / Abdolreza Eshghi, Jagdish N. Sheth
  • Attitudes toward Latin American products / John C. Crawford -- Strategic implications of differences in consumer purposes for purchasing in three global markets / Walter A. Woods, Emmanuel J. Chéron, Dong Man Kim -- Decision making in global marketing / S. Tamer Cavusgil -- Human resources, managerial perceptions, and the global marketing behavior of firms / Seth N. Buatsi, Suresh Pradhan, Yao Apasu -- Correlates of export performance in resource-based industries / Erdener Kaynak -- Structural change in European retailing : the polarization of operating scale / John A. Dawson -- Future developments in marketing around the world / Erdener Kaynak
Control code
12052515
Dimensions
25 cm
Extent
xxi, 257 pages
Isbn
9780030027727
Isbn Type
(alk. paper)
Lccn
85009507
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(WaOLN)778811
Label
Global perspectives in marketing, edited by Erdener Kaynak
Publication
Note
  • Praeger special studies/Praeger scientific
  • Includes index
Bibliography note
Bibliography: pages 249-253
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Foreword / Philip Kotler -- Introduction / Robert Bartels -- Globalization in international markets / Erdener Kaynak -- Global retail strategy and productivity planning : some international comparisons / Saeed Samiee -- Global perspectives on advertising control / Jean J. Boddewyn -- Global franchising / Marilyn L. Liebrenz -- Perceived country attractiveness : a conjoint measurement approach / Inder Khera, David Karns -- Global spread of supermarkets : some experiences from Turkey / Erdener Kaynak -- Export pricing of China's industrial goods : problems and suggested solutions / Mun Kin-chok -- Marketing policies and strategies in West Africa / Françoise Simon-Miller -- The consumption function and the role of marketing in global economic development / Edward W. Cundiff, Marye Tharp Hilger -- The globalization of consumption patterns : an empirical investigation / Abdolreza Eshghi, Jagdish N. Sheth
  • Attitudes toward Latin American products / John C. Crawford -- Strategic implications of differences in consumer purposes for purchasing in three global markets / Walter A. Woods, Emmanuel J. Chéron, Dong Man Kim -- Decision making in global marketing / S. Tamer Cavusgil -- Human resources, managerial perceptions, and the global marketing behavior of firms / Seth N. Buatsi, Suresh Pradhan, Yao Apasu -- Correlates of export performance in resource-based industries / Erdener Kaynak -- Structural change in European retailing : the polarization of operating scale / John A. Dawson -- Future developments in marketing around the world / Erdener Kaynak
Control code
12052515
Dimensions
25 cm
Extent
xxi, 257 pages
Isbn
9780030027727
Isbn Type
(alk. paper)
Lccn
85009507
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
System control number
(WaOLN)778811

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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