Coverart for item
The Resource Greening the red, white, and blue : the bomb, big business, and consumer resistance in postwar America, Thomas Jundt, (electronic resource)

Greening the red, white, and blue : the bomb, big business, and consumer resistance in postwar America, Thomas Jundt, (electronic resource)

Label
Greening the red, white, and blue : the bomb, big business, and consumer resistance in postwar America
Title
Greening the red, white, and blue
Title remainder
the bomb, big business, and consumer resistance in postwar America
Statement of responsibility
Thomas Jundt
Creator
Subject
Language
eng
Summary
  • "In popular imagination, environmentalism is often linked to Rachel Carson's Silent Spring and the political activism of the 1960s and '70s that moved increasing numbers of Americans to insist on a better quality of life-open spaces, clean air and water, beautification campaigns. But these interpretations have obscured the significant origins of environmentalism as a moral and intellectual broadside against the growing power of corporate capitalism, both domestically and in the postwar liberal international order the United States was enacting abroad. In Greening the Red, White, and Blue, Thomas Jundt shows how many Americans came to view powerful corporations and a federal government bent on economic growth as threats to human health and the environment. Fallout from atomic testing, air and water pollution, the proliferation of pesticides and herbicides-all connected to the growing dominance of technology and corporate capitalism in American life-led a variety of constituencies to seek solutions in what came to be known as environmentalism. In addition to political and legal campaigns to effect change, an alternative form of civic participation emerged beginning in the late-1940s as growing numbers of citizens turned to what they deemed environmentally friendly consumption practices. The goal of this politically charged consumption was not only to protect themselves and their families from harm, but also to achieve social change at a time when many believed the government was placing the desires of business before the needs of its citizens. Politicians responded to the growing environmental concerns of middle class Americans, but, in the end, continual political compromises with corporate power meant weak laws and lax enforcement. Many citizens sought refuge in an alternative "green" marketplace-including organic foods, natural-fiber clothing, alternative energy, and everyday products designed to have minimal environmental impact. In doing so, they attempted to create a community for those who shared their concerns and frustrations, as well as their vision for a different American Way. Thomas Jundt's work highlights the intertwining of consumerism and environmentalism amidst the growing power of corporate capitalism and government in postwar America"--
  • "Although often linked to Rachel Carson's Silent Spring (1962), and Sixties era social movement, environmentalism arose in response to anxieties and tensions over the fate of the planet that first came to light with the atomic bomb blasts and the end of the Second World War that moved some thinkers to ponder other ways that humans might be endangering the planet. Their focus turned to the growing power of big business. More than ever, powerful corporations and a federal government bent on economic growth were seen by many Americans as threats to human health and the environment. Fallout from atomic testing, air and water pollution, the proliferation of pesticides and herbicides-all connected to the growing dominance of technology and corporate capitalism in American life-led a variety of constituencies to seek solutions in what came to be known as environmentalism. In addition to the usual political and legal maneuvers employed to effect change, an alternative form of civic participation emerged beginning in the late-1940s as growing numbers of citizens turned to what they deemed environmentally friendly consumption practices. The goal of this politically charged consumption was not only to protect themselves and their families from harm, but to achieve social change at a time when many Americans believed the polity was increasingly out of balance, with government placing the desires of business before the needs of its citizens"--
Assigning source
  • Provided by publisher
  • Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Jundt, Thomas
Dewey number
363.700973
LC call number
GE197
LC item number
.J86 2014
http://library.link/vocab/subjectName
  • Green movement
  • Environmentalism
  • Big business
  • Industries
  • Green products
  • Consumption (Economics)
  • Environmental policy
  • HISTORY / Military / Weapons
  • HISTORY / United States / 20th Century
Label
Greening the red, white, and blue : the bomb, big business, and consumer resistance in postwar America, Thomas Jundt, (electronic resource)
Instantiates
Publication
Note
Includes index
Contents
Machine generated contents note: -- Acknowledgments -- Introduction: Shopping As If Their Lives (and the Planet's) Depended on It -- Part I: A New Era -- 1. "Sons of Bitches": Sources of Postwar Anxiety -- 2. Green Consumption in a Dangerous World -- 3. Downwinders -- 4. Chemicals and Romance -- Part II: A New Response -- 5. "A Ground Swell of Public Indignation" -- 6. The 'New' Conservation -- 7. "Striking Back at the Goddam Sons of Bitches" -- 8. Green Consumption Goes Mainstream -- Conclusion: "The Clock is Ticking" -- Notes -- Index
Control code
OCM1bookssj0001108261
Dimensions
25 cm
Dimensions
unknown
Extent
xii, 306 pages
Governing access note
License restrictions may limit access
Isbn
9780199791200
Isbn Type
(hardback)
Lccn
2013047260
Specific material designation
remote
System control number
(WaSeSS)ssj0001108261
Label
Greening the red, white, and blue : the bomb, big business, and consumer resistance in postwar America, Thomas Jundt, (electronic resource)
Publication
Note
Includes index
Contents
Machine generated contents note: -- Acknowledgments -- Introduction: Shopping As If Their Lives (and the Planet's) Depended on It -- Part I: A New Era -- 1. "Sons of Bitches": Sources of Postwar Anxiety -- 2. Green Consumption in a Dangerous World -- 3. Downwinders -- 4. Chemicals and Romance -- Part II: A New Response -- 5. "A Ground Swell of Public Indignation" -- 6. The 'New' Conservation -- 7. "Striking Back at the Goddam Sons of Bitches" -- 8. Green Consumption Goes Mainstream -- Conclusion: "The Clock is Ticking" -- Notes -- Index
Control code
OCM1bookssj0001108261
Dimensions
25 cm
Dimensions
unknown
Extent
xii, 306 pages
Governing access note
License restrictions may limit access
Isbn
9780199791200
Isbn Type
(hardback)
Lccn
2013047260
Specific material designation
remote
System control number
(WaSeSS)ssj0001108261

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