Coverart for item
The Resource Handbook of brand relationships, Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors

Handbook of brand relationships, Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors

Label
Handbook of brand relationships
Title
Handbook of brand relationships
Statement of responsibility
Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors
Contributor
Subject
Language
eng
Member of
Cataloging source
TYFRS
Dewey number
  • 658.812
  • 658.812
Illustrations
  • illustrations
  • charts
Index
index present
LC call number
HF5415.55
LC item number
.H36 2015
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • MacInnis, Deborah J
  • Park, C. Whan
  • Priester, Joseph W
  • Society for Consumer Psychology
http://library.link/vocab/subjectName
  • Relationship marketing
  • Brand choice
  • Branding (Marketing)
  • Customer relations
  • Brand choice
  • Branding (Marketing)
  • Customer relations
  • Relationship marketing
Label
Handbook of brand relationships, Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors
Instantiates
Publication
Note
  • "Society for consumer psychology."
  • Originally published 2009 by M.E. Sharpe
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
pt. 1. Fundamental issues in brand relationships -- pt. 2. Goals, needs, and motives that foster brand relationships -- pt. 3. Brand meaning and meaning makers -- pt. 4. Psychological and behavioral effects of strong brand relationships -- pt. 5. Conclusions and research directions
Control code
958109930
Dimensions
unknown
Extent
1 online resource (xxi, 424 pages)
Form of item
online
Isbn
9781315703886
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
10.4324/9781315703886
Other physical details
illustrations
Specific material designation
remote
System control number
(OCoLC)958109930
Label
Handbook of brand relationships, Deborah J. MacInnis, C. Whan Park, Joseph W. Priester, editors
Publication
Note
  • "Society for consumer psychology."
  • Originally published 2009 by M.E. Sharpe
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
pt. 1. Fundamental issues in brand relationships -- pt. 2. Goals, needs, and motives that foster brand relationships -- pt. 3. Brand meaning and meaning makers -- pt. 4. Psychological and behavioral effects of strong brand relationships -- pt. 5. Conclusions and research directions
Control code
958109930
Dimensions
unknown
Extent
1 online resource (xxi, 424 pages)
Form of item
online
Isbn
9781315703886
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
10.4324/9781315703886
Other physical details
illustrations
Specific material designation
remote
System control number
(OCoLC)958109930

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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