Coverart for item
The Resource Handbook of research in mass customization and personalization, edited by Frank T. Piller, Mitchell M. Tseng

Handbook of research in mass customization and personalization, edited by Frank T. Piller, Mitchell M. Tseng

Label
Handbook of research in mass customization and personalization
Title
Handbook of research in mass customization and personalization
Statement of responsibility
edited by Frank T. Piller, Mitchell M. Tseng
Creator
Contributor
Subject
Genre
Language
eng
Summary
A growing heterogeneity of demand, the advent of "long tail markets", exploding product complexities, and the rise of creative consumers are challenging companies in all industries to find new strategies to address these trends. Mass customization (MC) has emerged in the last decade as the premier strategy for companies in all branches of industry to profit from heterogeneity of demand and a broad scope of other customer demands. The research and practical experience collected in this book presents the latest thinking on how to make mass customization work. More than 50 authors from academia and management debate on what is viable now, what did not work in the past, and what lurks just below the radar in mass customization, personalization, and related fields. Edited by two leading authorities in the field of mass customization, both volumes of the book discuss, among many other themes, the latest research and insights on customization strategies, product design for mass customization, virtual models, co-design toolkits, customization value measurement, open source architecture, customization communities, and MC supply chains. Through a number of detailed case studies, prominent examples of mass customization are explained and evaluated in larger context and perspective
Cataloging source
N$T
Dewey number
670.42/7
Illustrations
illustrations
Index
no index present
LC call number
TS155.65
LC item number
.W67 2010eb
Literary form
non fiction
http://bibfra.me/vocab/lite/meetingDate
2007
http://bibfra.me/vocab/lite/meetingName
World Conference on Mass Customization and Personalization
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
  • 1969-
  • 1947-
http://library.link/vocab/relatedWorkOrContributorName
  • Piller, Frank T.
  • Tseng, Mitchell M.
http://library.link/vocab/subjectName
  • Mass customization
  • Flexible manufacturing systems
  • Product management
  • Marketing
  • Service industries
  • Marketing research
  • TECHNOLOGY & ENGINEERING
  • Flexible manufacturing systems
  • Marketing
  • Marketing research
  • Mass customization
  • Product management
  • Service industries
Label
Handbook of research in mass customization and personalization, edited by Frank T. Piller, Mitchell M. Tseng
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • v. 1.
  • Strategies and concepts
  • v. 2.
  • Applications and cases
Control code
696126764
Dimensions
unknown
Extent
1 online resource (2 volumes (1122 pages))
File format
unknown
Form of item
online
Isbn
9789814280280
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)696126764
Label
Handbook of research in mass customization and personalization, edited by Frank T. Piller, Mitchell M. Tseng
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • v. 1.
  • Strategies and concepts
  • v. 2.
  • Applications and cases
Control code
696126764
Dimensions
unknown
Extent
1 online resource (2 volumes (1122 pages))
File format
unknown
Form of item
online
Isbn
9789814280280
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)696126764

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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