Coverart for item
The Resource Handbook of research in mass customization and personalization, edited by Frank T. Piller, Mitchell M. Tseng, (electronic resource)

Handbook of research in mass customization and personalization, edited by Frank T. Piller, Mitchell M. Tseng, (electronic resource)

Label
Handbook of research in mass customization and personalization
Title
Handbook of research in mass customization and personalization
Statement of responsibility
edited by Frank T. Piller, Mitchell M. Tseng
Creator
Contributor
Subject
Genre
Language
eng
Summary
Annotation
Related
Cataloging source
BTCTA
Dewey number
670.42/7
LC call number
TS170
LC item number
.W685 2007
http://bibfra.me/vocab/lite/meetingDate
2007
http://bibfra.me/vocab/lite/meetingName
World Conference on Mass Customization and Personalization
http://library.link/vocab/relatedWorkOrContributorDate
  • 1969-
  • 1947-
http://library.link/vocab/relatedWorkOrContributorName
  • Piller, Frank T.
  • Tseng, Mitchell M.
http://library.link/vocab/subjectName
  • Mass customization
  • Flexible manufacturing systems
  • Product management
  • Marketing
  • Service industries
  • Marketing research
Summary expansion
A growing heterogeneity of demand, The advent of "long tail markets", exploding product complexities, and The rise of creative consumers are challenging companies in all industries to find new strategies to address these trends. Mass customization (MC) has emerged in the last decade as the premier strategy for companies in all branches of industry to profit from heterogeneity of demand and a broad scope of other customer demands. The research and practical experience collected in this book presents the latest thinking on how to make mass customization work. More than 50 authors from academia and management debate on what is viable now, what did not work in the past, and what lurks just below the radar in mass customization, personalization, and related fields. Edited by two leading authorities in the field of mass customization, both volumes of the book discuss, among many other themes, The latest research and insights on customization strategies, product design for mass customization, virtual models, co-design toolkits, customization value measurement, open source architecture, customization communities, and MC supply chains. Through a number of detailed case studies, prominent examples of mass customization are explained and evaluated in larger context and perspective
Label
Handbook of research in mass customization and personalization, edited by Frank T. Piller, Mitchell M. Tseng, (electronic resource)
Instantiates
Publication
Note
Papers presented at the 4th World Conference on Mass Customization and Personalization held in October 2007 at the Massachusetts Institute of Technology
Bibliography note
Includes bibliographical references
Contents
  • v. 1.
  • Strategies and concepts
  • v. 2.
  • Applications and cases
Control code
OCM1bookssj0000437476
Dimensions
26 cm.
Dimensions
unknown
Extent
2 v. (1122) p.
Isbn
9789814280266
Isbn Type
(v. 1)
Lccn
2011286261
Other physical details
ill.
Specific material designation
remote
System control number
(WaSeSS)ssj0000437476
Label
Handbook of research in mass customization and personalization, edited by Frank T. Piller, Mitchell M. Tseng, (electronic resource)
Publication
Note
Papers presented at the 4th World Conference on Mass Customization and Personalization held in October 2007 at the Massachusetts Institute of Technology
Bibliography note
Includes bibliographical references
Contents
  • v. 1.
  • Strategies and concepts
  • v. 2.
  • Applications and cases
Control code
OCM1bookssj0000437476
Dimensions
26 cm.
Dimensions
unknown
Extent
2 v. (1122) p.
Isbn
9789814280266
Isbn Type
(v. 1)
Lccn
2011286261
Other physical details
ill.
Specific material designation
remote
System control number
(WaSeSS)ssj0000437476

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      38.710138 -90.311107
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