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The Resource Hey, Whipple, squeeze this : a guide to creating great ads, Luke Sullivan

Hey, Whipple, squeeze this : a guide to creating great ads, Luke Sullivan

Label
Hey, Whipple, squeeze this : a guide to creating great ads
Title
Hey, Whipple, squeeze this
Title remainder
a guide to creating great ads
Statement of responsibility
Luke Sullivan
Creator
Subject
Language
eng
Summary
"Updated to include the latest campaigns, this edition presents a real-world look at the day-to-day operations of today's ad agencies and examines the good, the bad, and the downright ugly ads the industry produces. Sullivan provides pointers, tips, and guidelines on how to write and produce ads for print, TV, radio, billboards, and more, while regaling you with hilarious war stories."--Jacket
Cataloging source
DLC
http://library.link/vocab/creatorName
Sullivan, Luke
Dewey number
659.13/2
Illustrations
illustrations
Index
index present
LC call number
HF5825
LC item number
.S88 2003
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
Advertising copy
Label
Hey, Whipple, squeeze this : a guide to creating great ads, Luke Sullivan
Instantiates
Publication
Note
"An Adweek book"--Cover
Bibliography note
Includes bibliographical references (pages [273]-275) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Salesmen don't have to wear plaid : selling without selling out -- A sharp pencil works best : some thoughts on getting started -- A clean sheet of paper : making an ad--the broad strokes -- Write when you get work : making an ad--some finer touches -- In the future everyone will be famous for 30 seconds : some advice on making television commercials -- Radio is hell, but it's a dry heat : some advice on working in a tough medium -- "Toto, I have a feeling we're not in McCann-Erickson anymore" : working out past the edge -- Only the good die young : the enemies of advertising -- Pecked to death by ducks : presenting and protecting your work -- A good book or a crowbar : some thoughts on getting into the business -- Making shoes versus making shoe commercials : is this a great business or what?
Control code
52203248
Dimensions
23 cm
Edition
2nd ed.
Extent
x, 292 pages
Isbn
9780471281399
Isbn Type
(pbk.)
Lccn
2003267430
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
Label
Hey, Whipple, squeeze this : a guide to creating great ads, Luke Sullivan
Publication
Note
"An Adweek book"--Cover
Bibliography note
Includes bibliographical references (pages [273]-275) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Salesmen don't have to wear plaid : selling without selling out -- A sharp pencil works best : some thoughts on getting started -- A clean sheet of paper : making an ad--the broad strokes -- Write when you get work : making an ad--some finer touches -- In the future everyone will be famous for 30 seconds : some advice on making television commercials -- Radio is hell, but it's a dry heat : some advice on working in a tough medium -- "Toto, I have a feeling we're not in McCann-Erickson anymore" : working out past the edge -- Only the good die young : the enemies of advertising -- Pecked to death by ducks : presenting and protecting your work -- A good book or a crowbar : some thoughts on getting into the business -- Making shoes versus making shoe commercials : is this a great business or what?
Control code
52203248
Dimensions
23 cm
Edition
2nd ed.
Extent
x, 292 pages
Isbn
9780471281399
Isbn Type
(pbk.)
Lccn
2003267430
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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