Coverart for item
The Resource Hey Whipple squeeze this! : the classic guide to creating great ads, by Luke Sullivan with Sam Bennett, (electronic resource)

Hey Whipple squeeze this! : the classic guide to creating great ads, by Luke Sullivan with Sam Bennett, (electronic resource)

Label
Hey Whipple squeeze this! : the classic guide to creating great ads
Title
Hey Whipple squeeze this!
Title remainder
the classic guide to creating great ads
Statement of responsibility
by Luke Sullivan with Sam Bennett
Creator
Contributor
Subject
Language
eng
Summary
  • "The classic (and irreverent) bestselling guide to creating great advertisingHey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads.Creativity is still king, but this new edition contains: Important new chapters and updates that bring Whipple into the new digital world New content and examples for how to use social media and other emerging platforms Illustrate what's changing in the new world of advertising--and what isn't Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman"--
  • "The classic (and irreverent) bestselling guide to creating great advertisingHey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads.Creativity is still king, but this new edition contains: Important new chapters and updates that bring Whipple into the new digital world New content and examples for how to use social media and other emerging platforms Illustrate what's changing in the new world of advertising--and what isn't Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman"--
  • "The classic (and irreverent) bestselling guide to creating great advertisingHey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads.Creativity is still king, but this new edition contains: Important new chapters and updates that bring Whipple into the new digital world New content and examples for how to use social media and other emerging platforms Illustrate what's changing in the new world of advertising--and what isn't Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman"--
Assigning source
  • Provided by publisher
  • Provided by publisher
  • Provided by publisher
Cataloging source
DLC
http://library.link/vocab/creatorName
Sullivan, Luke
Dewey number
659.13/2
LC call number
HF5825
LC item number
.S88 2012
http://library.link/vocab/relatedWorkOrContributorName
Bennett, Sam
http://library.link/vocab/subjectName
  • Advertising copy
  • BUSINESS & ECONOMICS / Advertising & Promotion
Label
Hey Whipple squeeze this! : the classic guide to creating great ads, by Luke Sullivan with Sam Bennett, (electronic resource)
Instantiates
Publication
Note
Includes index
Control code
OCM1bookssj0000612026
Dimensions
23 cm.
Dimensions
unknown
Edition
4th ed.
Extent
xiii, 386 p.
Governing access note
License restrictions may limit access
Isbn
9781118101339
Isbn Type
(pbk. : acid-free paper)
Lccn
2011039737
Other physical details
ill.
Specific material designation
remote
System control number
(WaSeSS)ssj0000612026
Label
Hey Whipple squeeze this! : the classic guide to creating great ads, by Luke Sullivan with Sam Bennett, (electronic resource)
Publication
Note
Includes index
Control code
OCM1bookssj0000612026
Dimensions
23 cm.
Dimensions
unknown
Edition
4th ed.
Extent
xiii, 386 p.
Governing access note
License restrictions may limit access
Isbn
9781118101339
Isbn Type
(pbk. : acid-free paper)
Lccn
2011039737
Other physical details
ill.
Specific material designation
remote
System control number
(WaSeSS)ssj0000612026

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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