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The Resource How companies succeed in social business : case studies and lessons from Adobe, Cisco, Unisys, and 18 more brands, [edited by] Shawn Santos

How companies succeed in social business : case studies and lessons from Adobe, Cisco, Unisys, and 18 more brands, [edited by] Shawn Santos

Label
How companies succeed in social business : case studies and lessons from Adobe, Cisco, Unisys, and 18 more brands
Title
How companies succeed in social business
Title remainder
case studies and lessons from Adobe, Cisco, Unisys, and 18 more brands
Statement of responsibility
[edited by] Shawn Santos
Title variation
Case studies and lessons from Adobe, Cisco, Unisys, and eighteen more brands
Contributor
Author
Editor
Subject
Genre
Language
eng
Cataloging source
MNW
Dewey number
658.872
Illustrations
illustrations
Index
index present
LC call number
HF5386
LC item number
.S26 2015
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Santos, Shawn
http://library.link/vocab/subjectName
  • Success in business
  • Social media
  • Internet marketing
  • Internet marketing
  • Social media
  • Success in business
Label
How companies succeed in social business : case studies and lessons from Adobe, Cisco, Unisys, and 18 more brands, [edited by] Shawn Santos
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
txt
Content type MARC source
rdacontent.
Contents
The building blocks of social business : leveraging the power of new media and human connections to grow business value / Shawn Santos -- The reinvention of a social-by-design business / Cory Edwards -- Don't be creepy : the right way to use social media to listen to your customers and engage your organization / Sara Del Grande -- Trailblazing a successful path to enterprise social business transformation at Unisys / Gloria Burke -- 360° social- a case study in the "socialization" of an organization : merging social media with social events / Shar Govindan -- How to use social media to solve billable consultants' nonbillable dilemma / David Shimberg -- The state of enterprise social technical support / John Ragsdale -- The silent revolution : how influencers are redefining social business models / Nestor Portillo -- From modems to iPhones : a digital life journey / Jerome Pineau -- Top social business challenges and how to overcome them / Lewis Bertolucci -- Social support in a B2B environment: lessons from Xerox Corporation / Sandy Puglisi -- Knowledge management and the social media revolution / Lynn Llewellyn -- Creating a culture of social care : using social media to enhance the customer experience / Genevieve Gonnigan -- Arming your advocates : formalizing the social media advocacy program to activate your biggest fans / Michelle Kostya -- It takes a village : building, training, and leading community teams / Caty Kobe -- Social support untruths- when received wisdom is not wise / Francoise Tourniaire -- When online and offline collide : harnessing the power of mobile social / Annie Tsai -- Social media : from accessibility to Generation Z / Holly Nielsen -- Enterprise social media : science versus art / Christopher David Kaufman -- Real-time marketing that customers actually want to see form brands : stop trying to be like Oreo and start trying to be Bloomberg / Charlie Treadwell -- Bonus chapter : How to become a pro at YouTube / by Erik Qualman
Control code
900737146
Dimensions
24 cm
Extent
xiii, 354 pages
Isbn
9780134036489
Lccn
2014952637
Media category
unmediated
Media MARC source
rdamedia.
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)900737146
Label
How companies succeed in social business : case studies and lessons from Adobe, Cisco, Unisys, and 18 more brands, [edited by] Shawn Santos
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier.
Content category
text
Content type code
txt
Content type MARC source
rdacontent.
Contents
The building blocks of social business : leveraging the power of new media and human connections to grow business value / Shawn Santos -- The reinvention of a social-by-design business / Cory Edwards -- Don't be creepy : the right way to use social media to listen to your customers and engage your organization / Sara Del Grande -- Trailblazing a successful path to enterprise social business transformation at Unisys / Gloria Burke -- 360° social- a case study in the "socialization" of an organization : merging social media with social events / Shar Govindan -- How to use social media to solve billable consultants' nonbillable dilemma / David Shimberg -- The state of enterprise social technical support / John Ragsdale -- The silent revolution : how influencers are redefining social business models / Nestor Portillo -- From modems to iPhones : a digital life journey / Jerome Pineau -- Top social business challenges and how to overcome them / Lewis Bertolucci -- Social support in a B2B environment: lessons from Xerox Corporation / Sandy Puglisi -- Knowledge management and the social media revolution / Lynn Llewellyn -- Creating a culture of social care : using social media to enhance the customer experience / Genevieve Gonnigan -- Arming your advocates : formalizing the social media advocacy program to activate your biggest fans / Michelle Kostya -- It takes a village : building, training, and leading community teams / Caty Kobe -- Social support untruths- when received wisdom is not wise / Francoise Tourniaire -- When online and offline collide : harnessing the power of mobile social / Annie Tsai -- Social media : from accessibility to Generation Z / Holly Nielsen -- Enterprise social media : science versus art / Christopher David Kaufman -- Real-time marketing that customers actually want to see form brands : stop trying to be like Oreo and start trying to be Bloomberg / Charlie Treadwell -- Bonus chapter : How to become a pro at YouTube / by Erik Qualman
Control code
900737146
Dimensions
24 cm
Extent
xiii, 354 pages
Isbn
9780134036489
Lccn
2014952637
Media category
unmediated
Media MARC source
rdamedia.
Media type code
n
Other physical details
illustrations
System control number
(OCoLC)900737146

Library Locations

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      38.710138 -90.311107
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