Coverart for item
The Resource How cool brands stay hot : branding to generation Y and Z, Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire, (electronic resource)

How cool brands stay hot : branding to generation Y and Z, Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire, (electronic resource)

Label
How cool brands stay hot : branding to generation Y and Z
Title
How cool brands stay hot
Title remainder
branding to generation Y and Z
Statement of responsibility
Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire
Creator
Contributor
Subject
Language
eng
Cataloging source
YDXCP
http://library.link/vocab/creatorDate
1971-
http://library.link/vocab/creatorName
Bergh, Joeri van den
Dewey number
658.8/27
LC call number
HF5415.332.Y66
LC item number
B47 2016
http://library.link/vocab/relatedWorkOrContributorName
  • Behrer, Mattias
  • Maeseneire, Patrick de
http://library.link/vocab/subjectName
  • Young consumers
  • Young adult consumers
  • Generation Y
  • Target marketing
  • Product management
  • Consumer behavior
Label
How cool brands stay hot : branding to generation Y and Z, Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages [242]-274) and index
Control code
OCM1bookssj0001662988
Dimensions
24 cm
Dimensions
unknown
Edition
Third edition.
Extent
xxii, 287 pages
Governing access note
License restrictions may limit access
Isbn
9780749477172
Lccn
2016935538
Other physical details
illustrations
Specific material designation
remote
System control number
(WaSeSS)ssj0001662988
Label
How cool brands stay hot : branding to generation Y and Z, Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire, (electronic resource)
Publication
Bibliography note
Includes bibliographical references (pages [242]-274) and index
Control code
OCM1bookssj0001662988
Dimensions
24 cm
Dimensions
unknown
Edition
Third edition.
Extent
xxii, 287 pages
Governing access note
License restrictions may limit access
Isbn
9780749477172
Lccn
2016935538
Other physical details
illustrations
Specific material designation
remote
System control number
(WaSeSS)ssj0001662988

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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