Coverart for item
The Resource How to measure and manage your corporate reputation, Terry Hannington, (electronic resource)

How to measure and manage your corporate reputation, Terry Hannington, (electronic resource)

Label
How to measure and manage your corporate reputation
Title
How to measure and manage your corporate reputation
Statement of responsibility
Terry Hannington
Creator
Contributor
Subject
Language
eng
Summary
  • Annotation:
  • Annotation:
Cataloging source
CaPaEBR
http://library.link/vocab/creatorName
Hannington, Terry
Dewey number
659.2
LC call number
HD59.2
LC item number
.H36 2004eb
http://library.link/vocab/relatedWorkOrContributorName
ebrary, Inc
http://library.link/vocab/subjectName
  • Corporate image
  • Brand name products
  • Corporations
Summary expansion
  • The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, all victims of their 'infectious history'. Terry Hannington provides a blueprint for effectively measuring and managing your reputation. That means understanding the difference between brand and reputation, the significance of the latter and how you get your reputation in the first place. This book shows you how to measure and understand stakeholder influence via reputation assessment research techniques and, once you have done that, how to build and manage a reputation management plan
  • The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, both victims of their 'infectious history'.Terry Hannington provides a blueprint for effectively measuring and managing your reputation. That means understanding the difference between brand and reputation, the significance of the latter and how you get your reputation in the first place.This book shows you how to measure and understand stakeholder influence via reputation assessment research techniques and, once you have done that, how to build and manage a reputation management plan
Label
How to measure and manage your corporate reputation, Terry Hannington, (electronic resource)
Instantiates
Publication
Note
Includes index
Control code
OCM1bookssj0000174231
Dimensions
unknown
Extent
vi, 95 p.
Governing access note
License restrictions may limit access
Isbn
9780566085529
Other physical details
ill.
Specific material designation
remote
System control number
(WaSeSS)ssj0000174231
Label
How to measure and manage your corporate reputation, Terry Hannington, (electronic resource)
Publication
Note
Includes index
Control code
OCM1bookssj0000174231
Dimensions
unknown
Extent
vi, 95 p.
Governing access note
License restrictions may limit access
Isbn
9780566085529
Other physical details
ill.
Specific material designation
remote
System control number
(WaSeSS)ssj0000174231

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
Processing Feedback ...