Coverart for item
The Resource How voters decide : information processing during election campaigns, Richard R. Lau, David P. Redlawsk

How voters decide : information processing during election campaigns, Richard R. Lau, David P. Redlawsk

Label
How voters decide : information processing during election campaigns
Title
How voters decide
Title remainder
information processing during election campaigns
Statement of responsibility
Richard R. Lau, David P. Redlawsk
Creator
Contributor
Subject
Language
eng
Summary
"This book attempts to redirect the field of voting behavior research by proposing a paradigm-shifting framework for studying voter decision making. An innovative experimental methodology is presented for getting "inside the heads" of citizens as they confront the overwhelming rush of information from modern presidential election campaigns. Four broad theoretically defined types of decision strategies that voters employ to help decide which candidate to support are described and operationally defined."--Jacket
Member of
Cataloging source
DLC
http://library.link/vocab/creatorName
Lau, Richard R
Dewey number
324.973
Illustrations
illustrations
Index
index present
LC call number
JK1967
LC item number
.L38 2006
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Redlawsk, David P
Series statement
Cambridge studies in public opinion and political psychology
http://library.link/vocab/subjectName
  • Voting research
  • Elections
Label
How voters decide : information processing during election campaigns, Richard R. Lau, David P. Redlawsk
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 313-333) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction -- A new theory of voter decision making -- Studying voting as a process -- What is correct voting? -- What voters do : a first cut -- Individual differences in information processing -- Campaign effects on information processing -- Evaluating candidates -- Voting -- Voting correctly -- Political heuristics -- A look back and a look forward -- Appendix A: Detailed examples of decision strategies in action -- Appendix B: How the dynamic information board works -- Appendix C: Overview of experimental procedures -- Appendix D: Detailed decision scripts -- Appendix E: Calculating the on-line evaluation counter
Control code
61228633
Dimensions
23 cm
Extent
xvii, 344 pages
Isbn
9780521613064
Isbn Type
(pbk.)
Lccn
2005021892
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other control number
  • 9780521848596
  • 9780521613064
Other physical details
illustrations
Label
How voters decide : information processing during election campaigns, Richard R. Lau, David P. Redlawsk
Publication
Bibliography note
Includes bibliographical references (pages 313-333) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction -- A new theory of voter decision making -- Studying voting as a process -- What is correct voting? -- What voters do : a first cut -- Individual differences in information processing -- Campaign effects on information processing -- Evaluating candidates -- Voting -- Voting correctly -- Political heuristics -- A look back and a look forward -- Appendix A: Detailed examples of decision strategies in action -- Appendix B: How the dynamic information board works -- Appendix C: Overview of experimental procedures -- Appendix D: Detailed decision scripts -- Appendix E: Calculating the on-line evaluation counter
Control code
61228633
Dimensions
23 cm
Extent
xvii, 344 pages
Isbn
9780521613064
Isbn Type
(pbk.)
Lccn
2005021892
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other control number
  • 9780521848596
  • 9780521613064
Other physical details
illustrations

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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