Coverart for item
The Resource Identity designed : the definitive guide to visual branding, David Airey

Identity designed : the definitive guide to visual branding, David Airey

Label
Identity designed : the definitive guide to visual branding
Title
Identity designed
Title remainder
the definitive guide to visual branding
Statement of responsibility
David Airey
Title variation
ID
Creator
Author
Subject
Genre
Language
eng
Summary
Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world's most talented design studios. You'll see the history and importance of branding, a contemporary assessment of best practices, and how there's always more than one way to exceed client expectations. You'll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business
Member of
Cataloging source
YDX
http://library.link/vocab/creatorName
Airey, David
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HF5415.1255
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Branding (Marketing)
  • Identity (Philosophical concept)
  • Design
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Business and Management
  • Branding (Marketing)
  • Design
  • Identity (Philosophical concept)
  • Markenname
  • Markenpolitik
  • Produktgestaltung
  • Produktimage
  • Identitätsentwicklung
  • Business and Management
Label
Identity designed : the definitive guide to visual branding, David Airey
Instantiates
Publication
Note
Includes index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Underline studio (art museum)
  • Fedoriv (Rezult)
  • Freytag Anderson (Fraher architects)
  • Bedow (Fable skateboards)
  • Robot food (vocation)
  • Together design (Pearson)
  • Believe in (grain)
  • Jack Renwick studio (Carpenters Wharf)
  • ico Design (Burst)
  • Lundgren+Lindqvist (Markus Form)
  • Introduction
  • Thank you
  • Identity case studies.
  • Lantern (Primal roots)
  • Base (Ruhrtriennale)
  • Pharus (Rio cello)
  • OCD (ad age)
  • Rice creative (Rooster beers)
  • Foreign policy (Gallery & Co.)
Control code
1085698159
Dimensions
unknown
Extent
1 online resource (287 pages)
Form of item
online
Isbn
9781631595950
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations (chiefly color)
http://library.link/vocab/ext/overdrive/overdriveId
44a37f9c-bee9-45bd-bd0a-3e52d67f46be
Specific material designation
remote
System control number
(OCoLC)1085698159
Label
Identity designed : the definitive guide to visual branding, David Airey
Publication
Note
Includes index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Underline studio (art museum)
  • Fedoriv (Rezult)
  • Freytag Anderson (Fraher architects)
  • Bedow (Fable skateboards)
  • Robot food (vocation)
  • Together design (Pearson)
  • Believe in (grain)
  • Jack Renwick studio (Carpenters Wharf)
  • ico Design (Burst)
  • Lundgren+Lindqvist (Markus Form)
  • Introduction
  • Thank you
  • Identity case studies.
  • Lantern (Primal roots)
  • Base (Ruhrtriennale)
  • Pharus (Rio cello)
  • OCD (ad age)
  • Rice creative (Rooster beers)
  • Foreign policy (Gallery & Co.)
Control code
1085698159
Dimensions
unknown
Extent
1 online resource (287 pages)
Form of item
online
Isbn
9781631595950
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations (chiefly color)
http://library.link/vocab/ext/overdrive/overdriveId
44a37f9c-bee9-45bd-bd0a-3e52d67f46be
Specific material designation
remote
System control number
(OCoLC)1085698159

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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