The Resource Identity designed : the definitive guide to visual branding, David Airey
Identity designed : the definitive guide to visual branding, David Airey
Resource Information
The item Identity designed : the definitive guide to visual branding, David Airey represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Identity designed : the definitive guide to visual branding, David Airey represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.
This item is available to borrow from 1 library branch.
- Summary
- Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world's most talented design studios. You'll see the history and importance of branding, a contemporary assessment of best practices, and how there's always more than one way to exceed client expectations. You'll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business
- Language
- eng
- Extent
- 1 online resource (287 pages)
- Note
- Includes index
- Contents
-
- Underline studio (art museum)
- Fedoriv (Rezult)
- Freytag Anderson (Fraher architects)
- Bedow (Fable skateboards)
- Robot food (vocation)
- Together design (Pearson)
- Believe in (grain)
- Jack Renwick studio (Carpenters Wharf)
- ico Design (Burst)
- Lundgren+Lindqvist (Markus Form)
- Introduction
- Thank you
- Identity case studies.
- Lantern (Primal roots)
- Base (Ruhrtriennale)
- Pharus (Rio cello)
- OCD (ad age)
- Rice creative (Rooster beers)
- Foreign policy (Gallery & Co.)
- Isbn
- 9781631595950
- Label
- Identity designed : the definitive guide to visual branding
- Title
- Identity designed
- Title remainder
- the definitive guide to visual branding
- Statement of responsibility
- David Airey
- Title variation
- ID
- Subject
-
- BUSINESS & ECONOMICS -- Management
- BUSINESS & ECONOMICS -- Management Science
- BUSINESS & ECONOMICS -- Organizational Behavior
- Branding (Marketing)
- Branding (Marketing)
- Business and Management
- Business and Management
- Case studies
- Case studies
- Design
- Electronic books
- Identity (Philosophical concept)
- Identity (Philosophical concept)
- Identitätsentwicklung
- Markenname
- Markenpolitik
- Produktgestaltung
- Produktimage
- Design
- BUSINESS & ECONOMICS -- Industrial Management
- Language
- eng
- Summary
- Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world's most talented design studios. You'll see the history and importance of branding, a contemporary assessment of best practices, and how there's always more than one way to exceed client expectations. You'll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business
- Cataloging source
- YDX
- http://library.link/vocab/creatorName
- Airey, David
- Dewey number
- 658.8/27
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5415.1255
- Literary form
- non fiction
- Nature of contents
- dictionaries
- http://library.link/vocab/subjectName
-
- Branding (Marketing)
- Identity (Philosophical concept)
- Design
- BUSINESS & ECONOMICS
- BUSINESS & ECONOMICS
- BUSINESS & ECONOMICS
- BUSINESS & ECONOMICS
- Business and Management
- Branding (Marketing)
- Design
- Identity (Philosophical concept)
- Markenname
- Markenpolitik
- Produktgestaltung
- Produktimage
- Identitätsentwicklung
- Business and Management
- Label
- Identity designed : the definitive guide to visual branding, David Airey
- Note
- Includes index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
-
- Underline studio (art museum)
- Fedoriv (Rezult)
- Freytag Anderson (Fraher architects)
- Bedow (Fable skateboards)
- Robot food (vocation)
- Together design (Pearson)
- Believe in (grain)
- Jack Renwick studio (Carpenters Wharf)
- ico Design (Burst)
- Lundgren+Lindqvist (Markus Form)
- Introduction
- Thank you
- Identity case studies.
- Lantern (Primal roots)
- Base (Ruhrtriennale)
- Pharus (Rio cello)
- OCD (ad age)
- Rice creative (Rooster beers)
- Foreign policy (Gallery & Co.)
- Control code
- 1085698159
- Dimensions
- unknown
- Extent
- 1 online resource (287 pages)
- Form of item
- online
- Isbn
- 9781631595950
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations (chiefly color)
- http://library.link/vocab/ext/overdrive/overdriveId
- 44a37f9c-bee9-45bd-bd0a-3e52d67f46be
- Specific material designation
- remote
- System control number
- (OCoLC)1085698159
- Label
- Identity designed : the definitive guide to visual branding, David Airey
- Note
- Includes index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
-
- Underline studio (art museum)
- Fedoriv (Rezult)
- Freytag Anderson (Fraher architects)
- Bedow (Fable skateboards)
- Robot food (vocation)
- Together design (Pearson)
- Believe in (grain)
- Jack Renwick studio (Carpenters Wharf)
- ico Design (Burst)
- Lundgren+Lindqvist (Markus Form)
- Introduction
- Thank you
- Identity case studies.
- Lantern (Primal roots)
- Base (Ruhrtriennale)
- Pharus (Rio cello)
- OCD (ad age)
- Rice creative (Rooster beers)
- Foreign policy (Gallery & Co.)
- Control code
- 1085698159
- Dimensions
- unknown
- Extent
- 1 online resource (287 pages)
- Form of item
- online
- Isbn
- 9781631595950
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations (chiefly color)
- http://library.link/vocab/ext/overdrive/overdriveId
- 44a37f9c-bee9-45bd-bd0a-3e52d67f46be
- Specific material designation
- remote
- System control number
- (OCoLC)1085698159
Subject
- BUSINESS & ECONOMICS -- Management
- BUSINESS & ECONOMICS -- Management Science
- BUSINESS & ECONOMICS -- Organizational Behavior
- Branding (Marketing)
- Branding (Marketing)
- Business and Management
- Business and Management
- Case studies
- Case studies
- Design
- Electronic books
- Identity (Philosophical concept)
- Identity (Philosophical concept)
- Identitätsentwicklung
- Markenname
- Markenpolitik
- Produktgestaltung
- Produktimage
- Design
- BUSINESS & ECONOMICS -- Industrial Management
Genre
Member of
- EBSCO eBook Public Library Collection-North America
- O'Reilly Safari Learning Platform: Academic edition
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.umsl.edu/portal/Identity-designed--the-definitive-guide-to/VxLiXYQq3WQ/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.umsl.edu/portal/Identity-designed--the-definitive-guide-to/VxLiXYQq3WQ/">Identity designed : the definitive guide to visual branding, David Airey</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.umsl.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.umsl.edu/">University of Missouri-St. Louis Libraries</a></span></span></span></span></div>
