Coverart for item
The Resource Images, issues, and attacks : television advertising by incumbents and challengers in presidential elections, E.D. Dover

Images, issues, and attacks : television advertising by incumbents and challengers in presidential elections, E.D. Dover

Label
Images, issues, and attacks : television advertising by incumbents and challengers in presidential elections
Title
Images, issues, and attacks
Title remainder
television advertising by incumbents and challengers in presidential elections
Statement of responsibility
E.D. Dover
Creator
Subject
Language
eng
Summary
"Images, Issues, and Attacks explores important differences between incumbents and challengers in the uses of televised advertising in modern presidential elections. Elections since 1956 can be divided into three categories: elections with strong incumbents, the incumbent wins; elections with weak incumbents, the incumbent loses; and elections with surrogate incumbents, the vice president runs. Incumbent and challenger advertising emphasizes personal imagery, links the imagery to specific issues, and attacks rivals for opposing those images and issues. The first part of the book describes how incumbents and challengers used these themes in the elections from 1980 to 2000. The second part applies those findings to the 2004 election and shows how George W. Bush presented himself as a strong incumbent and how he and his challengers varied their mix of images, issues, and attacks over different periods of the election campaign."--Publisher's website
Member of
Cataloging source
TXA
http://library.link/vocab/creatorDate
1946-
http://library.link/vocab/creatorName
Dover, E. D.
Index
index present
Literary form
non fiction
Nature of contents
bibliography
Series statement
Lexington studies in political communication
http://library.link/vocab/subjectName
  • Television in politics
  • Advertising, Political
  • Presidents
Label
Images, issues, and attacks : television advertising by incumbents and challengers in presidential elections, E.D. Dover
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages [159]-175) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
75640065
Dimensions
24 cm
Extent
179 pages
Isbn
9780739115466
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other control number
  • 9780739115459
  • 9780739115466
Label
Images, issues, and attacks : television advertising by incumbents and challengers in presidential elections, E.D. Dover
Publication
Bibliography note
Includes bibliographical references (pages [159]-175) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
75640065
Dimensions
24 cm
Extent
179 pages
Isbn
9780739115466
Isbn Type
(pbk.)
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other control number
  • 9780739115459
  • 9780739115466

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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