Coverart for item
The Resource In defense of negativity : attack ads in presidential campaigns, John G. Geer

In defense of negativity : attack ads in presidential campaigns, John G. Geer

Label
In defense of negativity : attack ads in presidential campaigns
Title
In defense of negativity
Title remainder
attack ads in presidential campaigns
Statement of responsibility
John G. Geer
Creator
Subject
Genre
Language
eng
Summary
Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other's views and qualifications, voters--and the democratic process--benefit. In Defense of Negativity, Geer's study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ad
Member of
Action
digitized
Cataloging source
N$T
http://library.link/vocab/creatorName
Geer, John Gray
Dewey number
324.7/3/0973
Illustrations
illustrations
Index
index present
Language note
English
LC call number
JK2281
LC item number
.G44 2006eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
Studies in communication, media, and public opinion
http://library.link/vocab/subjectName
  • Campaign management
  • Advertising, Political
  • Political campaigns
  • Presidents
  • Negativism
  • USA
  • USA / Präsident
  • Campagnes électorales
  • Publicité politique
  • Campagnes électorales
  • Présidents
  • Négativisme
  • POLITICAL SCIENCE
  • Advertising, Political
  • Campaign management
  • Negativism
  • Political campaigns
  • Presidents
  • United States
  • Wahlkampf
  • Präsidentenwahl
  • Verkiezingscampagnes
  • Presidentskandidaten
  • Verenigde Staten
  • Wahlkampf
  • Präsidentenwahl
Label
In defense of negativity : attack ads in presidential campaigns, John G. Geer
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 185-194) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The need for negativity: an introduction -- Assessing negativity -- The information environment and negativity -- Evaluating character attacks -- Evaluating the content of negative and positive issue appeals -- Dragging the truth into the gutter? The news media, negativity, and the 1988 campaign -- Negativity, democracy, and the political system
Control code
615629416
Dimensions
unknown
Extent
1 online resource (xvii, 201 pages)
File format
unknown
Form of item
online
Isbn
9786612538407
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
5d93cc58-fea9-4bb7-b99e-b4f31855158c
Quality assurance targets
not applicable
Reformatting quality
unknown
Reproduction note
Electronic reproduction.
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)615629416
System details
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Label
In defense of negativity : attack ads in presidential campaigns, John G. Geer
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 185-194) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The need for negativity: an introduction -- Assessing negativity -- The information environment and negativity -- Evaluating character attacks -- Evaluating the content of negative and positive issue appeals -- Dragging the truth into the gutter? The news media, negativity, and the 1988 campaign -- Negativity, democracy, and the political system
Control code
615629416
Dimensions
unknown
Extent
1 online resource (xvii, 201 pages)
File format
unknown
Form of item
online
Isbn
9786612538407
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
5d93cc58-fea9-4bb7-b99e-b4f31855158c
Quality assurance targets
not applicable
Reformatting quality
unknown
Reproduction note
Electronic reproduction.
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)615629416
System details
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.

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      38.710138 -90.311107
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