Coverart for item
The Resource In search of the obvious : the antidote for today's marketing mess, Jack Trout

In search of the obvious : the antidote for today's marketing mess, Jack Trout

Label
In search of the obvious : the antidote for today's marketing mess
Title
In search of the obvious
Title remainder
the antidote for today's marketing mess
Statement of responsibility
Jack Trout
Creator
Subject
Genre
Language
eng
Summary
This is the first book that states the obvious: Marketing is a mess. Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable:. Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy. Marketing people are criticized for getting hopelessly entangled in corporate egos and complicated projects. They will not be happy. Research people are criticized for generating more confusion than clarity. They will not be happy. Some big companies are criticized for their ill-fated marketing programs or lack of pr
Member of
Cataloging source
N$T
http://library.link/vocab/creatorName
Trout, Jack
Dewey number
658.8
Index
index present
Language note
English
LC call number
HF5415
LC item number
.T729 2008eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Marketing
  • Advertising
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Advertising
  • Marketing
Label
In search of the obvious : the antidote for today's marketing mess, Jack Trout
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 195-197) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
In Search of the Obvious: The Antidote for Today's Marketing Mess; CONTENTS; PREFACE; Chapter 1: In Search of the Obvious; Chapter 2: What Gets in the Way of the Obvious; Chapter 3: The Internet Can Be an Obvious Problem; Chapter 4: Advertising People Can Be an Obvious Problem; Chapter 5: Marketing People Can Be an Obvious Problem; Chapter 6: An Obvious Look at the Marketing Process; Chapter 7: Some Help in That Search for the Obvious; Chapter 8: You Must Be Aware of Some Obvious Ground Rules; Chapter 9: Some Observations about Obvious Marketing Problems
Control code
302407175
Dimensions
unknown
Extent
1 online resource (xv, 208 pages)
File format
unknown
Form of item
online
Isbn
9781282003712
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
  • XA14491X
  • 9786612003714
http://library.link/vocab/ext/overdrive/overdriveId
200371
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)302407175
Label
In search of the obvious : the antidote for today's marketing mess, Jack Trout
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 195-197) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
In Search of the Obvious: The Antidote for Today's Marketing Mess; CONTENTS; PREFACE; Chapter 1: In Search of the Obvious; Chapter 2: What Gets in the Way of the Obvious; Chapter 3: The Internet Can Be an Obvious Problem; Chapter 4: Advertising People Can Be an Obvious Problem; Chapter 5: Marketing People Can Be an Obvious Problem; Chapter 6: An Obvious Look at the Marketing Process; Chapter 7: Some Help in That Search for the Obvious; Chapter 8: You Must Be Aware of Some Obvious Ground Rules; Chapter 9: Some Observations about Obvious Marketing Problems
Control code
302407175
Dimensions
unknown
Extent
1 online resource (xv, 208 pages)
File format
unknown
Form of item
online
Isbn
9781282003712
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
  • XA14491X
  • 9786612003714
http://library.link/vocab/ext/overdrive/overdriveId
200371
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)302407175

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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