The Resource Internal brand management in an international context, Christina Ravens ; foreword by Prof. Dr. Manfred Kirchgeorg
Internal brand management in an international context, Christina Ravens ; foreword by Prof. Dr. Manfred Kirchgeorg
Resource Information
The item Internal brand management in an international context, Christina Ravens ; foreword by Prof. Dr. Manfred Kirchgeorg represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Internal brand management in an international context, Christina Ravens ; foreword by Prof. Dr. Manfred Kirchgeorg represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.
This item is available to borrow from 1 library branch.
- Summary
- Employees with a sound knowledge of strong commitments to a brand are likely to display behaviors that conform to a brands identity, so called brand citizenship behavior. Organizations have access to various internal branding instruments that support commitment structures but multinational corporations are challenged by a diverse workforce environment. Christina Ravens analyzes the relevance of these instruments across a German, Chinese and North American sample. This research further shows the impact on individuals cultural values on brand commitment which is an antecedent to brand citizenship behavior. Contents A Central Determinant of Brand Citizenship Behavior Brand Commitment Determinants Value Based Operationalization of Culture as Measurement Instruments for Internal Branding Model Brand Commitment in an International Context Target Grups Researchers and students in the fields of marketing and management Executives in these areas
- Language
- eng
- Extent
- 1 online resource
- Contents
-
- Brand citizenship behavior definitional foundation and conceptualization
- Brand commitment A central determinant of brand citizenship behavior
- Brand commitment determinants
- Cultural values value based operationalization of culture as measurement instruments for internal branding model
- Brand commitment in an international context
- Isbn
- 9783658007546
- Label
- Internal brand management in an international context
- Title
- Internal brand management in an international context
- Statement of responsibility
- Christina Ravens ; foreword by Prof. Dr. Manfred Kirchgeorg
- Subject
-
- Affaires
- BUSINESS & ECONOMICS -- Industrial Management
- BUSINESS & ECONOMICS -- Management
- BUSINESS & ECONOMICS -- Management Science
- BUSINESS & ECONOMICS -- Organizational Behavior
- Brand loyalty
- Brand loyalty
- Electronic books
- Employee loyalty
- Employee loyalty
- International business enterprises -- Employees | Psychology
- Product management
- Product management
- Science économique
- Academic theses
- Academic theses
- Language
- eng
- Summary
- Employees with a sound knowledge of strong commitments to a brand are likely to display behaviors that conform to a brands identity, so called brand citizenship behavior. Organizations have access to various internal branding instruments that support commitment structures but multinational corporations are challenged by a diverse workforce environment. Christina Ravens analyzes the relevance of these instruments across a German, Chinese and North American sample. This research further shows the impact on individuals cultural values on brand commitment which is an antecedent to brand citizenship behavior. Contents A Central Determinant of Brand Citizenship Behavior Brand Commitment Determinants Value Based Operationalization of Culture as Measurement Instruments for Internal Branding Model Brand Commitment in an International Context Target Grups Researchers and students in the fields of marketing and management Executives in these areas
- Cataloging source
- GW5XE
- http://library.link/vocab/creatorName
- Ravens, Christina
- Degree
- Ph. D.
- Dewey number
- 658.827
- Dissertation year
- 2012
- Granting institution
- Leipzig Graduate School of Management
- Index
- no index present
- LC call number
- HF5415.15
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- theses
- Series statement
- Innovatives markenmanagement
- Series volume
- Band 47
- http://library.link/vocab/subjectName
-
- Product management
- Brand loyalty
- Employee loyalty
- International business enterprises
- BUSINESS & ECONOMICS
- BUSINESS & ECONOMICS
- BUSINESS & ECONOMICS
- BUSINESS & ECONOMICS
- Science économique
- Affaires
- Brand loyalty
- Employee loyalty
- Product management
- Label
- Internal brand management in an international context, Christina Ravens ; foreword by Prof. Dr. Manfred Kirchgeorg
- Antecedent source
- unknown
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Brand citizenship behavior definitional foundation and conceptualization -- Brand commitment A central determinant of brand citizenship behavior -- Brand commitment determinants -- Cultural values value based operationalization of culture as measurement instruments for internal branding model -- Brand commitment in an international context
- Control code
- 862234878
- Dimensions
- unknown
- Extent
- 1 online resource
- File format
- unknown
- Form of item
- online
- Isbn
- 9783658007546
- Level of compression
- unknown
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other control number
- 10.1007/978-3-658-00754-6
- Quality assurance targets
- not applicable
- Reformatting quality
- unknown
- Sound
- unknown sound
- Specific material designation
- remote
- System control number
- (OCoLC)862234878
- Label
- Internal brand management in an international context, Christina Ravens ; foreword by Prof. Dr. Manfred Kirchgeorg
- Antecedent source
- unknown
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Color
- multicolored
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- Brand citizenship behavior definitional foundation and conceptualization -- Brand commitment A central determinant of brand citizenship behavior -- Brand commitment determinants -- Cultural values value based operationalization of culture as measurement instruments for internal branding model -- Brand commitment in an international context
- Control code
- 862234878
- Dimensions
- unknown
- Extent
- 1 online resource
- File format
- unknown
- Form of item
- online
- Isbn
- 9783658007546
- Level of compression
- unknown
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other control number
- 10.1007/978-3-658-00754-6
- Quality assurance targets
- not applicable
- Reformatting quality
- unknown
- Sound
- unknown sound
- Specific material designation
- remote
- System control number
- (OCoLC)862234878
Subject
- Affaires
- BUSINESS & ECONOMICS -- Industrial Management
- BUSINESS & ECONOMICS -- Management
- BUSINESS & ECONOMICS -- Management Science
- BUSINESS & ECONOMICS -- Organizational Behavior
- Brand loyalty
- Brand loyalty
- Electronic books
- Employee loyalty
- Employee loyalty
- International business enterprises -- Employees | Psychology
- Product management
- Product management
- Science économique
- Academic theses
- Academic theses
Genre
Member of
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.umsl.edu/portal/Internal-brand-management-in-an-international/Ni6q0zvUEpk/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.umsl.edu/portal/Internal-brand-management-in-an-international/Ni6q0zvUEpk/">Internal brand management in an international context, Christina Ravens ; foreword by Prof. Dr. Manfred Kirchgeorg</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.umsl.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.umsl.edu/">University of Missouri-St. Louis Libraries</a></span></span></span></span></div>
