Coverart for item
The Resource Irresistible empire : America's advance through twentieth-century Europe, Victoria de Grazia

Irresistible empire : America's advance through twentieth-century Europe, Victoria de Grazia

Label
Irresistible empire : America's advance through twentieth-century Europe
Title
Irresistible empire
Title remainder
America's advance through twentieth-century Europe
Statement of responsibility
Victoria de Grazia
Creator
Subject
Genre
Language
eng
Summary
The most significant conquest of the twentieth century may well have been the triumph of American consumer society over Europe's bourgeois civilization. It is this little-understood but world-shaking campaign that unfolds in de Grazia's account of how the American standard of living defeated the European way of life and achieved the global cultural hegemony that is both its great strength and its key weakness today. Tracing the peculiar alliance that arrayed New World salesmanship, statecraft, and standardized goods against the Old World's values of status, craft, and good taste, de Grazia describes how all alternative strategies fell before America's consumer-oriented capitalism--first the bourgeois lifestyle, then the Third Reich's command consumption, and finally the grand experiment of Soviet-style socialist planning.--From publisher description
Cataloging source
DLC
http://library.link/vocab/creatorName
De Grazia, Victoria
Dewey number
306.3/094/0904
Illustrations
illustrations
Index
index present
LC call number
HF5415.33.E85
LC item number
D4 2005
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Consumer behavior
  • Consumers
  • Consumption (Economics)
  • Social values
  • Social values
  • United States
Label
Irresistible empire : America's advance through twentieth-century Europe, Victoria de Grazia
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages [483]-556) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction : The fast way to peace -- The Service ethic : how bourgeois men made peace with Babbittry -- A decent standard of living : how Europeans were measured by the American way of life -- The chain store : how modern distribution dispossessed commerce -- Big-brand goods : how marketing outmaneuvered the marketplace -- Corporate advertising : how the science of publicity subverted the arts of commerce -- The star system : how Hollywood turned cinema culture into entertainment value -- The consumer-citizen : how Europeans traded rights for goods -- Supermarketing : how big-time merchandisers leapfrogged over local grocers -- A model Mrs. Consumer : how mass commodities settled into hearth and home -- Conclusion : How the slow movement put perspective on the fast life
Control code
56753174
Dimensions
24 cm
Extent
586 pages
Isbn
9780674016729
Isbn Type
(alk. paper)
Lccn
2004059943
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations
Label
Irresistible empire : America's advance through twentieth-century Europe, Victoria de Grazia
Publication
Bibliography note
Includes bibliographical references (pages [483]-556) and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction : The fast way to peace -- The Service ethic : how bourgeois men made peace with Babbittry -- A decent standard of living : how Europeans were measured by the American way of life -- The chain store : how modern distribution dispossessed commerce -- Big-brand goods : how marketing outmaneuvered the marketplace -- Corporate advertising : how the science of publicity subverted the arts of commerce -- The star system : how Hollywood turned cinema culture into entertainment value -- The consumer-citizen : how Europeans traded rights for goods -- Supermarketing : how big-time merchandisers leapfrogged over local grocers -- A model Mrs. Consumer : how mass commodities settled into hearth and home -- Conclusion : How the slow movement put perspective on the fast life
Control code
56753174
Dimensions
24 cm
Extent
586 pages
Isbn
9780674016729
Isbn Type
(alk. paper)
Lccn
2004059943
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
Other physical details
illustrations

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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