Coverart for item
The Resource Light their fire : using internal marketing to ignite employee performance and wow your customers, Susan M. Drake, Michelle J. Gulman, Sara M. Roberts, (electronic resource)

Light their fire : using internal marketing to ignite employee performance and wow your customers, Susan M. Drake, Michelle J. Gulman, Sara M. Roberts, (electronic resource)

Label
Light their fire : using internal marketing to ignite employee performance and wow your customers
Title
Light their fire
Title remainder
using internal marketing to ignite employee performance and wow your customers
Statement of responsibility
Susan M. Drake, Michelle J. Gulman, Sara M. Roberts
Creator
Contributor
Subject
Language
eng
Summary
Annotation:
Cataloging source
CaPaEBR
http://library.link/vocab/creatorName
Drake, Susan M
Dewey number
658.4/5
LC call number
HF5549.5.M63
LC item number
D72 2005eb
http://library.link/vocab/relatedWorkOrContributorName
  • Gulman, Michelle J
  • Roberts, Sara M
  • ebrary, Inc
http://library.link/vocab/subjectName
  • Communication in personnel management
  • Employee motivation
  • Organizational effectiveness
Summary expansion
Many organizations have the gift of taking committed, enthusiastic people and turning them into cynics over time. This statement rings true for too many companies, despite the good intentions of their leadership. For more information visit www.lighttheirfire.net. While today' s bottom-line-oriented business environment demands that business owners and managers keep a close eye on costs, many miss the opportunity to strengthen their profit potential through strong internal marketing to employees. In their new book, Light Their Fire: Using Internal Marketing to Ignite Employee Performance and Wow Your Customers, , internal marketing experts Susan Drake, Michelle Gulman, and Sara Roberts demonstrate how employee communications is the key to delivering on brand expectations and solidifying customer relationships. Step-by-step, learn how to engage employees in the vision of your business and motivate them to think like business owners, thus empowering them to make decisions that build brand and customer loyalty. You will- • Identify the varying perspectives of different audiences. • Tailor your messages for maximum effectiveness. • Understand and use a combination of communications tools. • Get more mileage from your orientation and training programs. • Measure the effectiveness of your messages. Light Their Fire includes practical tools and case studies that address the role of internal marketing in a variety of situations, from mergers to department branding to project implementation. This is the ideal primer for company executives, business owners, human resource professionals, and department managers on how successful companies create, implement, and measure the effectiveness of their own internal marketing plans
Label
Light their fire : using internal marketing to ignite employee performance and wow your customers, Susan M. Drake, Michelle J. Gulman, Sara M. Roberts, (electronic resource)
Instantiates
Publication
Note
Includes index
Control code
OCM1bookssj0000281446
Dimensions
unknown
Extent
xvii, 252 p.
Governing access note
License restrictions may limit access
Isbn
9781419502521
Specific material designation
remote
System control number
(WaSeSS)ssj0000281446
Label
Light their fire : using internal marketing to ignite employee performance and wow your customers, Susan M. Drake, Michelle J. Gulman, Sara M. Roberts, (electronic resource)
Publication
Note
Includes index
Control code
OCM1bookssj0000281446
Dimensions
unknown
Extent
xvii, 252 p.
Governing access note
License restrictions may limit access
Isbn
9781419502521
Specific material designation
remote
System control number
(WaSeSS)ssj0000281446

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      38.710138 -90.311107
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