The Resource Made to stick : why some ideas survive and others die, Chip Heath & Dan Heath
Made to stick : why some ideas survive and others die, Chip Heath & Dan Heath
Resource Information
The item Made to stick : why some ideas survive and others die, Chip Heath & Dan Heath represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.This item is available to borrow from 1 library branch.
Resource Information
The item Made to stick : why some ideas survive and others die, Chip Heath & Dan Heath represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Missouri-St. Louis Libraries.
This item is available to borrow from 1 library branch.
- Summary
- Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description
- Language
- eng
- Label
- Made to stick : why some ideas survive and others die
- Title
- Made to stick
- Title remainder
- why some ideas survive and others die
- Statement of responsibility
- Chip Heath & Dan Heath
- Language
- eng
- Summary
- Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps." In this fast-paced tour of success stories (and failures), we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits. This book that will transform the way you communicate ideas.--From publisher description
- Cataloging source
- DLC
- http://library.link/vocab/creatorName
- Heath, Chip
- Dewey number
- 302/.13
- Index
- index present
- LC call number
- HM1033
- LC item number
- .H43 2007
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/relatedWorkOrContributorDate
- 1973-
- http://library.link/vocab/relatedWorkOrContributorName
- Heath, Dan
- http://library.link/vocab/subjectName
-
- Social psychology
- Contagion (Social psychology)
- Context effects (Psychology)
- Label
- Made to stick : why some ideas survive and others die, Chip Heath & Dan Heath
- Bibliography note
- Includes bibliographical references (pages [259]-276) and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- 68786839
- Dimensions
- 22 cm
- Edition
- 1st ed.
- Extent
- 291 pages
- Isbn
- 9781400064281
- Lccn
- 2006046467
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other control number
- 9781400064281
- System control number
- (OCoLC)68786839
- Label
- Made to stick : why some ideas survive and others die, Chip Heath & Dan Heath
- Bibliography note
- Includes bibliographical references (pages [259]-276) and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- 68786839
- Dimensions
- 22 cm
- Edition
- 1st ed.
- Extent
- 291 pages
- Isbn
- 9781400064281
- Lccn
- 2006046467
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other control number
- 9781400064281
- System control number
- (OCoLC)68786839
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.umsl.edu/portal/Made-to-stick--why-some-ideas-survive-and-others/QiZul1R_mmE/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.umsl.edu/portal/Made-to-stick--why-some-ideas-survive-and-others/QiZul1R_mmE/">Made to stick : why some ideas survive and others die, Chip Heath & Dan Heath</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.umsl.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.umsl.edu/">University of Missouri-St. Louis Libraries</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.umsl.edu/portal/Made-to-stick--why-some-ideas-survive-and-others/QiZul1R_mmE/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.umsl.edu/portal/Made-to-stick--why-some-ideas-survive-and-others/QiZul1R_mmE/">Made to stick : why some ideas survive and others die, Chip Heath & Dan Heath</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.umsl.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.umsl.edu/">University of Missouri-St. Louis Libraries</a></span></span></span></span></div>
