Coverart for item
The Resource Managing the corporate image : the key to public trust, James G. Gray, Jr

Managing the corporate image : the key to public trust, James G. Gray, Jr

Label
Managing the corporate image : the key to public trust
Title
Managing the corporate image
Title remainder
the key to public trust
Statement of responsibility
James G. Gray, Jr
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Gray, James G
Dewey number
  • 658.4
  • 659.285
Index
index present
LC call number
HD59.2
LC item number
.G7 1986
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Corporate image
  • Industries
Label
Managing the corporate image : the key to public trust, James G. Gray, Jr
Instantiates
Publication
Bibliography note
Includes bibliographies and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
pt. I. The corporate image concept -- What is corporate image and why is it an important concern for business leaders? -- The emerging corporation: public outcry for social responsibility -- The Tylenol crisis and comeback campaign: a case study in corporate social responsibility -- Atlantic Richfield Corporation: a model corporate image program
Control code
12104540
Dimensions
25 cm
Extent
x, 164 pages
Isbn
9780899301402
Isbn Type
(lib. bdg. : alk. paper)
Lccn
85009598
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(WaOLN)810078
Label
Managing the corporate image : the key to public trust, James G. Gray, Jr
Publication
Bibliography note
Includes bibliographies and index
Carrier category
volume
Carrier category code
nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
pt. I. The corporate image concept -- What is corporate image and why is it an important concern for business leaders? -- The emerging corporation: public outcry for social responsibility -- The Tylenol crisis and comeback campaign: a case study in corporate social responsibility -- Atlantic Richfield Corporation: a model corporate image program
Control code
12104540
Dimensions
25 cm
Extent
x, 164 pages
Isbn
9780899301402
Isbn Type
(lib. bdg. : alk. paper)
Lccn
85009598
Media category
unmediated
Media MARC source
rdamedia
Media type code
n
System control number
(WaOLN)810078

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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