Coverart for item
The Resource Marketing Michelin : advertising & cultural identity in twentieth-century France, Stephen L. Harp

Marketing Michelin : advertising & cultural identity in twentieth-century France, Stephen L. Harp

Label
Marketing Michelin : advertising & cultural identity in twentieth-century France
Title
Marketing Michelin
Title remainder
advertising & cultural identity in twentieth-century France
Statement of responsibility
Stephen L. Harp
Creator
Subject
Genre
Language
eng
Summary
One of the world's largest tire makers and an international corporation with interests in countries around the world, Michelin is also a uniquely French company, one that throughout its history has closely identified itself with the French people and their culture. In the process, it has helped shape the self-image of twentieth-century France. In Marketing Michelin, Stephen L. Harp provides a provocative history of the company and its innovative advertising campaigns between 1898, when Bibendum - the company's iconic "Michelin Man" - was first introduced, to 1940, when France fell to the Nazis and the company's top executive, Edouard Michelin, died. Both events indelibly changed the company and the context in which it operated
Cataloging source
DLC
http://library.link/vocab/creatorName
Harp, Stephen L
Dewey number
338.7/67832/0944
Illustrations
  • illustrations
  • maps
Index
index present
LC call number
HF6161.T55
LC item number
H37 2001
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Pneu Michelin (Firm)
  • Advertising
Label
Marketing Michelin : advertising & cultural identity in twentieth-century France, Stephen L. Harp
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 283-338) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • The Making of the Michelin Man: The Birth and Life of Bidendum in the Belle Epoque
  • Finding France: The Red Guides and Early Automobile Tourism before the War
  • Touring the Trenches: Michelin Guides to World War I Battlefields
  • Saving the French Nation: Pronatalism and Paternalism
  • Advocating Aeronautics: Modernity and French Elan
  • Advocating Americanization?: Taylorism and Mass Consumption in the Interwar Years
  • Defining France: Fusing Tourism, Regionalism, and Gastronomy in the Interwar Years
Control code
45024339
Dimensions
24 cm
Extent
xiii, 356 pages
Isbn
9780801866517
Isbn Type
(hardcover : perm. paper)
Lccn
00011288
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations, maps
Label
Marketing Michelin : advertising & cultural identity in twentieth-century France, Stephen L. Harp
Publication
Bibliography note
Includes bibliographical references (pages 283-338) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • The Making of the Michelin Man: The Birth and Life of Bidendum in the Belle Epoque
  • Finding France: The Red Guides and Early Automobile Tourism before the War
  • Touring the Trenches: Michelin Guides to World War I Battlefields
  • Saving the French Nation: Pronatalism and Paternalism
  • Advocating Aeronautics: Modernity and French Elan
  • Advocating Americanization?: Taylorism and Mass Consumption in the Interwar Years
  • Defining France: Fusing Tourism, Regionalism, and Gastronomy in the Interwar Years
Control code
45024339
Dimensions
24 cm
Extent
xiii, 356 pages
Isbn
9780801866517
Isbn Type
(hardcover : perm. paper)
Lccn
00011288
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations, maps

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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