Coverart for item
The Resource Marketing aesthetics : the strategic management of brands, identity, and image, Bernd Schmitt, Alex Simonson ; foreword by Tom Peters

Marketing aesthetics : the strategic management of brands, identity, and image, Bernd Schmitt, Alex Simonson ; foreword by Tom Peters

Label
Marketing aesthetics : the strategic management of brands, identity, and image
Title
Marketing aesthetics
Title remainder
the strategic management of brands, identity, and image
Statement of responsibility
Bernd Schmitt, Alex Simonson ; foreword by Tom Peters
Creator
Contributor
Subject
Language
eng
Summary
Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, offer clear guidelines for harnessing a company's total aesthetic output - its "look and feel"--To provide a vital competitive advantage. Going beyond standard traditional approaches on branding, this fascinating book is the first to combine branding, identity, and image and to show how aesthetics can be managed through logos, brochures, packages, and advertisements, as well as sounds, scents, and lighting, to sell "the memorable experiences." The authors explore what makes a corporate of brand identity irresistible, what styles and themes are crucial for different contexts, and what meanings certain visual symbols convey. Any person in any organization in any industry can benefit from employing the tools of "marketing aesthetics."
Cataloging source
DLC
http://library.link/vocab/creatorName
Schmitt, Bernd
Dewey number
658.8/27
Illustrations
illustrations
Index
index present
LC call number
HD59.2
LC item number
.S357 1997
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Simonson, Alex
http://library.link/vocab/subjectName
  • Corporate image
  • Brand name products
Label
Marketing aesthetics : the strategic management of brands, identity, and image, Bernd Schmitt, Alex Simonson ; foreword by Tom Peters
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 321-330) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Aesthetics: the new marketing paradigm -- Creating identity and image through aesthetics -- Corporate and brand expressions -- Styles -- Themes -- Overall customer impressions -- Assessment and research tools for aesthetics management -- Protecting aesthetics and identity -- Global identity management -- Retail spaces and environments -- Corporate and brand identity on the internet
Control code
36629951
Dimensions
25 cm
Extent
xv, 345 pages
Isbn
9780684826554
Lccn
97009426
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
Label
Marketing aesthetics : the strategic management of brands, identity, and image, Bernd Schmitt, Alex Simonson ; foreword by Tom Peters
Publication
Bibliography note
Includes bibliographical references (pages 321-330) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Aesthetics: the new marketing paradigm -- Creating identity and image through aesthetics -- Corporate and brand expressions -- Styles -- Themes -- Overall customer impressions -- Assessment and research tools for aesthetics management -- Protecting aesthetics and identity -- Global identity management -- Retail spaces and environments -- Corporate and brand identity on the internet
Control code
36629951
Dimensions
25 cm
Extent
xv, 345 pages
Isbn
9780684826554
Lccn
97009426
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
Processing Feedback ...