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The Resource Marketing nutrition : soy, functional foods, biotechnology, and obesity, Brian Wansink

Marketing nutrition : soy, functional foods, biotechnology, and obesity, Brian Wansink

Label
Marketing nutrition : soy, functional foods, biotechnology, and obesity
Title
Marketing nutrition
Title remainder
soy, functional foods, biotechnology, and obesity
Statement of responsibility
Brian Wansink
Creator
Subject
Language
eng
Summary
"Brian Wansink's Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition." "Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products' failures and successes. The same tools and insights that have helped make less nutritious products popular also offer the best opportunity to reintroduce a nutritious lifestyle. The key problem with marketing nutrition remains, after all, marketing."--Jacket
Member of
Cataloging source
DNLM/DLC
http://library.link/vocab/creatorName
Wansink, Brian
Government publication
government publication of a state province territory dependency etc
Illustrations
illustrations
Index
index present
Literary form
non fiction
NAL call number
RM214.3
NAL item number
.W36 2005
Nature of contents
bibliography
Series statement
Food series
http://library.link/vocab/subjectName
  • Communication in diet therapy
  • Patient education
  • Food habits
  • Nutrition
  • Consumer Behavior
  • Food Industry
  • Marketing
  • Nutritional Physiological Phenomena
Label
Marketing nutrition : soy, functional foods, biotechnology, and obesity, Brian Wansink
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages [197]-204) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Nutrition knowledge that matters -- Classified World War II secrets -- If it sounds good, it tastes good -- Profiling the perfect consumer -- Mental maps that lead to consumer insights -- Targeting nutritional gatekeepers -- The de-marketing of obesity -- Why five-a-day programs often fail -- Winning the biotechnology battle -- Managing consumer reactions to food crises -- Leveraging Food and Drug Administration health claims -- Health claims: when less equals more -- Introducing unfamiliar foods to unfamiliar lands -- Global best practices -- Conclusion: looking backward and speeding forward
Control code
54366168
Dimensions
24 cm
Extent
206 pages
Isbn
9780252029424
Isbn Type
(cloth : alk. paper)
Lccn
2004002526
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
Label
Marketing nutrition : soy, functional foods, biotechnology, and obesity, Brian Wansink
Publication
Bibliography note
Includes bibliographical references (pages [197]-204) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Nutrition knowledge that matters -- Classified World War II secrets -- If it sounds good, it tastes good -- Profiling the perfect consumer -- Mental maps that lead to consumer insights -- Targeting nutritional gatekeepers -- The de-marketing of obesity -- Why five-a-day programs often fail -- Winning the biotechnology battle -- Managing consumer reactions to food crises -- Leveraging Food and Drug Administration health claims -- Health claims: when less equals more -- Introducing unfamiliar foods to unfamiliar lands -- Global best practices -- Conclusion: looking backward and speeding forward
Control code
54366168
Dimensions
24 cm
Extent
206 pages
Isbn
9780252029424
Isbn Type
(cloth : alk. paper)
Lccn
2004002526
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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