Coverart for item
The Resource Marketing, sales and customer management (MSC) : an integrated overall B2B management approach, Richard Hofmaier

Marketing, sales and customer management (MSC) : an integrated overall B2B management approach, Richard Hofmaier

Label
Marketing, sales and customer management (MSC) : an integrated overall B2B management approach
Title
Marketing, sales and customer management (MSC)
Title remainder
an integrated overall B2B management approach
Statement of responsibility
Richard Hofmaier
Creator
Author
Subject
Language
eng
Summary
This work concisely presents methods for integrated marketing, sales, and customer management, and is orientated to practice and implementation. It sketches a modern and forward-looking marketing approach for domestic as well as international small, mid-sized, and large firms in the B2B market
Cataloging source
E7B
http://library.link/vocab/creatorName
Hofmaier, Richard
Dewey number
658.8
Illustrations
illustrations
Index
index present
Language note
In English
LC call number
HF5415
LC item number
.H646 2015eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Marketing
  • Sales
  • Customer relations
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • BUSINESS & ECONOMICS
  • Customer relations
  • Marketing
  • Sales
Label
Marketing, sales and customer management (MSC) : an integrated overall B2B management approach, Richard Hofmaier
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • V. Integrated customer loyalty, customer relations and customer retention management (CRM)
  • VI. Integrated Customer Development and Key Account Management (KAM)
  • VII. Integrated Focus Group Management (FGM) and marketing, sales and customer scorecard management
  • Appendix I: Checklist for the Collaboration of Marketing, Sales and Customer Management
  • Appendix II: Example of a KAM Assessment Questionnaire
  • Bibliography
  • List of Figures
  • Index
  • Frontmatter
  • Preface
  • Table of Contents
  • Introduction
  • I. The holistic marketing, sales and customer management approach (B2B)
  • II. Strategic marketing, sales and customer management (B2B)
  • III. Integrated product, service and product development management
  • IV. Integrated sales, customer acquisition and negotiation management
Control code
912323291
Dimensions
unknown
Extent
1 online resource (262 pages)
Form of item
online
Isbn
9783110412550
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
10.1515/9783110410266
Other physical details
illustrations
Specific material designation
remote
System control number
(OCoLC)912323291
Label
Marketing, sales and customer management (MSC) : an integrated overall B2B management approach, Richard Hofmaier
Publication
Copyright
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • V. Integrated customer loyalty, customer relations and customer retention management (CRM)
  • VI. Integrated Customer Development and Key Account Management (KAM)
  • VII. Integrated Focus Group Management (FGM) and marketing, sales and customer scorecard management
  • Appendix I: Checklist for the Collaboration of Marketing, Sales and Customer Management
  • Appendix II: Example of a KAM Assessment Questionnaire
  • Bibliography
  • List of Figures
  • Index
  • Frontmatter
  • Preface
  • Table of Contents
  • Introduction
  • I. The holistic marketing, sales and customer management approach (B2B)
  • II. Strategic marketing, sales and customer management (B2B)
  • III. Integrated product, service and product development management
  • IV. Integrated sales, customer acquisition and negotiation management
Control code
912323291
Dimensions
unknown
Extent
1 online resource (262 pages)
Form of item
online
Isbn
9783110412550
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
10.1515/9783110410266
Other physical details
illustrations
Specific material designation
remote
System control number
(OCoLC)912323291

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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