Coverart for item
The Resource Marketing to millennials : reach the largest and most influential generation of consumers ever, Jeff Fromm and Christie Garton, (electronic resource)

Marketing to millennials : reach the largest and most influential generation of consumers ever, Jeff Fromm and Christie Garton, (electronic resource)

Label
Marketing to millennials : reach the largest and most influential generation of consumers ever
Title
Marketing to millennials
Title remainder
reach the largest and most influential generation of consumers ever
Statement of responsibility
Jeff Fromm and Christie Garton
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Fromm, Jeff
Dewey number
658.8/340842
LC call number
HF5415.332.Y66
LC item number
F76 2013
http://library.link/vocab/relatedWorkOrContributorName
Garton, Christie
http://library.link/vocab/subjectName
  • Young adult consumers
  • Generation Y
  • Target marketing
  • Consumer behavior
Label
Marketing to millennials : reach the largest and most influential generation of consumers ever, Jeff Fromm and Christie Garton, (electronic resource)
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 179-191) and index
Contents
  • Who are they? -- The new rules of marketing to Millennials -- Engage these early adopters of new technologies -- Build a listening and participation strategy -- Make them look good among their peers -- Design a sense of fun and adventure -- Don't give them a reason to cheat on you
  • Who are they? -- The new rules of marketing to Millennials -- Engage these early adopters of new technologies -- Build a listening and participation strategy -- Make them look good among their peers -- Design a sense of fun and adventure -- Don't give them a reason to cheat on you
  • Who are they? -- The new rules of marketing to Millennials -- Engage these early adopters of new technologies -- Build a listening and participation strategy -- Make them look good among their peers -- Design a sense of fun and adventure -- Don't give them a reason to cheat on you
  • Who are they? -- The new rules of marketing to Millennials -- Engage these early adopters of new technologies -- Build a listening and participation strategy -- Make them look good among their peers -- Design a sense of fun and adventure -- Don't give them a reason to cheat on you
  • Who are they? -- The new rules of marketing to Millennials -- Engage these early adopters of new technologies -- Build a listening and participation strategy -- Make them look good among their peers -- Design a sense of fun and adventure -- Don't give them a reason to cheat on you
Control code
OCM1bookssj0000916016
Dimensions
24 cm
Dimensions
unknown
Extent
xix, 202 pages
Governing access note
License restrictions may limit access
Isbn
9780814433225
Isbn Type
(hardcover)
Lccn
2013007818
Other physical details
illustrations
Specific material designation
remote
System control number
(WaSeSS)ssj0000916016
Label
Marketing to millennials : reach the largest and most influential generation of consumers ever, Jeff Fromm and Christie Garton, (electronic resource)
Publication
Bibliography note
Includes bibliographical references (pages 179-191) and index
Contents
  • Who are they? -- The new rules of marketing to Millennials -- Engage these early adopters of new technologies -- Build a listening and participation strategy -- Make them look good among their peers -- Design a sense of fun and adventure -- Don't give them a reason to cheat on you
  • Who are they? -- The new rules of marketing to Millennials -- Engage these early adopters of new technologies -- Build a listening and participation strategy -- Make them look good among their peers -- Design a sense of fun and adventure -- Don't give them a reason to cheat on you
  • Who are they? -- The new rules of marketing to Millennials -- Engage these early adopters of new technologies -- Build a listening and participation strategy -- Make them look good among their peers -- Design a sense of fun and adventure -- Don't give them a reason to cheat on you
  • Who are they? -- The new rules of marketing to Millennials -- Engage these early adopters of new technologies -- Build a listening and participation strategy -- Make them look good among their peers -- Design a sense of fun and adventure -- Don't give them a reason to cheat on you
  • Who are they? -- The new rules of marketing to Millennials -- Engage these early adopters of new technologies -- Build a listening and participation strategy -- Make them look good among their peers -- Design a sense of fun and adventure -- Don't give them a reason to cheat on you
Control code
OCM1bookssj0000916016
Dimensions
24 cm
Dimensions
unknown
Extent
xix, 202 pages
Governing access note
License restrictions may limit access
Isbn
9780814433225
Isbn Type
(hardcover)
Lccn
2013007818
Other physical details
illustrations
Specific material designation
remote
System control number
(WaSeSS)ssj0000916016

Library Locations

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      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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