Coverart for item
The Resource Marketing to millennials : reach the largest and most influential generation of consumers ever, Jeff Fromm and Christie Garton

Marketing to millennials : reach the largest and most influential generation of consumers ever, Jeff Fromm and Christie Garton

Label
Marketing to millennials : reach the largest and most influential generation of consumers ever
Title
Marketing to millennials
Title remainder
reach the largest and most influential generation of consumers ever
Statement of responsibility
Jeff Fromm and Christie Garton
Creator
Contributor
Subject
Language
eng
Summary
"With more than 80 million in their ranks, the Millennials (aka Generation Y)--born between 1977 and 1995--are the largest generation in American history, outnumbering Generation X by far, and even the Baby Boomers by 1 million. Their direct buying power is estimated at $2 00 billion, and their indirect buying influence at least double that--and now their oldest members are entering their peak earning and spending years. It's time for anyone seeking to make inroads into this huge market to move beyond setting up a Twitter profile and start understanding how they think. Millennials demand authenticity and transparency. They aren't shy about sharing their opinions. They're quick to spot a faker and believe in "cause marketing." They are highly influential, have an expansive network of contacts, and they expect to actively participate in the creation and development of new products. Based on groundbreaking proprietary research and one-on-one interviews with top brand executives and Millennials, Marketing to Millennials identifies specific behaviors and attitudes common to this revolutionary group of consumers. It will show you how to: Build a listening and participation strategy that will help you connect with your brand advocates; Engage these early adopters of new technologies and social tools; Incorporate a sense of adventure and fun into your brand experience; Help make them look good among their peers; and Retain their loyalty by giving them no reason to cheat on you. From start-ups to Goliaths, this book takes a serious and fascinating look at the companies and brands that are getting it right when it comes to engaging the Millennial consumer. Featuring examples and case studies of organizations including Ford, Sephora, Android, Victoria's Secret, PepsiCo/Frito Lay, Facebook, DoSomething.org, TOMS Shoes, and more, the book reveals "The New Rules" of marketing to Gen Y. You'll discover the differences between younger and older Millennials, those between Millennial men and women, and six distinct segments of this important demographic, from the cautious, charitable, and information-hungry Hip-ennials to the more conservative Anti-Millennials ... and everything in between."--Jacket
Member of
Cataloging source
N$T
http://library.link/vocab/creatorName
Fromm, Jeff
Dewey number
658.8/340842
Illustrations
illustrations
Index
index present
Language note
In English
LC call number
HF5415.332.Y66
LC item number
F76 2013eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Garton, Christie
http://library.link/vocab/subjectName
  • Young adult consumers
  • Generation Y
  • Target marketing
  • Consumer behavior
  • BUSINESS & ECONOMICS
  • Consumer behavior
  • Target marketing
  • Young adult consumers
Label
Marketing to millennials : reach the largest and most influential generation of consumers ever, Jeff Fromm and Christie Garton
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Who are they? -- The new rules of marketing to Millennials -- Engage these early adopters of new technologies -- Build a listening and participation strategy -- Make them look good among their peers -- Design a sense of fun and adventure -- Don't give them a reason to cheat on you
Control code
849936750
Dimensions
unknown
Extent
1 online resource (xix, 202 pages)
File format
unknown
Form of item
online
Isbn
9780814433232
Lccn
2013007818
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000271
  • 140d37ea-dbff-4ee0-8691-0a5e440cd5aa
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)849936750
Label
Marketing to millennials : reach the largest and most influential generation of consumers ever, Jeff Fromm and Christie Garton
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Who are they? -- The new rules of marketing to Millennials -- Engage these early adopters of new technologies -- Build a listening and participation strategy -- Make them look good among their peers -- Design a sense of fun and adventure -- Don't give them a reason to cheat on you
Control code
849936750
Dimensions
unknown
Extent
1 online resource (xix, 202 pages)
File format
unknown
Form of item
online
Isbn
9780814433232
Lccn
2013007818
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations
http://library.link/vocab/ext/overdrive/overdriveId
  • cl0500000271
  • 140d37ea-dbff-4ee0-8691-0a5e440cd5aa
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
(OCoLC)849936750

Library Locations

    • Thomas Jefferson LibraryBorrow it
      1 University Blvd, St. Louis, MO, 63121, US
      38.710138 -90.311107
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